Recent Blog Posts

The biggest misconception I hear about branding is that a logo and branding are the same. Most bloggers understand their need for a logo, but a logo is not a complete brand. In this episode I'm talking about what branding is, why you need it, and specifics on what food bloggers need to have for … [Read more...]

If you’re a food blogger, you know that traffic spikes happen throughout different parts of the year. When you know a seasonal traffic spike is coming soon or as soon as one begins, there are a few things that you can do to get the most out of that traffic! Learn how to capitalize on that traffic … [Read more...]

When was the last time you went to your website only to realize that something was broken? I'm breaking down how to conduct your own website audit to make sure that your blog is running smoothly and you can make the most of the website you already have. I want to talk all about … [Read more...]

Writing strategic and clear messaging for your blog can take your brand to the next level of connection with your readers. Learn what brand messaging is, why it's essential to a strategic brand and where to infuse clear messaging onto your website so you can connect on a deeper level with your … [Read more...]

Whether you are starting a new food blog or have been doing this for a while, knowing your ideal reader is a huge factor in being able to grow your food blog. Here are some questions to answer to grasp who your ideal reader is and how you can connect with them to grow your blog! I … [Read more...]

It's totally normal to want a beautifully designed blog, but what about strategically designed? Thinking through the strategy of your website, including your goals for your audience, can take your blog to the next level. Learn what a strategic blog is and why it's so important for your food blog's … [Read more...]