Our Crafted websites have been a hit since we started offering these back in the spring of 2023! We have absolutely loved the feedback on our client launches for our custom brand and website designs and wanted to showcase our Crafted clients in a similar way.
What is Crafted? Our new semi-custom website package is for bloggers who are looking to break away from pre-made themes to create something unique, without sacrificing SEO or site speed.
Each quarter we will share a round up of our client launches to share with you. We hope this can share a behind the scenes look at our Crafted projects to help you see how Crafted can benefit your blog, too.
Crafted Web Design: Friend In Knead
Project details: Crafted Website

Jocelyn from Friend In Knead came to us at such an exciting crossroads! Her food blog traffic was growing beautifully, and she was ready to take the next step toward monetization. There was just one problem—she was stuck on Wix, which was creating major roadblocks for what she wanted to accomplish next.
She knew she needed to make the switch to WordPress to unlock those monetization opportunities, but the thought of migrating platforms AND building a customized website felt overwhelming. Where do you even start with something like that?
That’s where our Crafted Website Package came in as the perfect solution! Not only did we guide her through the entire platform migration process (so she didn’t have to figure that out alone), but we also gave her a beautifully customized WordPress website that was optimized for SEO, speed, and engagement—without the hefty price tag of a fully custom theme.
Through her Crafted project, Jocelyn was able to:
- Successfully migrate from Wix to WordPress with expert guidance
- Launch with a unique, on-brand website design that showcases her recipes beautifully
- Set herself up for monetization success with a site built on the best tech in the industry
- Feel confident and proud to share her work with her growing audience
Now she has the professional foundation she needs to scale her blog and start generating income—all without the technical headaches she was worried about. We’re so excited to watch Friend In Knead continue to grow!
Crafted Web Design: Sourdough Brandon
Project details: Crafted Website

Brandon from Sourdough Brandon came to us at a pivotal moment in his blogging journey. With 115 posts already published and his site continuing to grow, he knew he needed something better than what he had—but he was nervous about making such a major investment.
His concerns were totally valid: Would the migration process be complicated? Could he make updates himself going forward? And most importantly, would this investment actually pay off as his blog continued to scale?
He also had a clear vision for what he wanted—maintaining his signature simple black and white aesthetic while gaining more flexibility to customize things like category pages. He needed a website that could grow with him without sacrificing the speed and simplicity that mattered most to him.
Our Crafted Website Package was the perfect solution! It gave Brandon everything he needed without the price tag (or complexity) of a fully custom theme.
Through his Crafted project, Brandon was able to:
- Keep his clean, minimalist black and white aesthetic while gaining way more customization options
- Build on a foundation optimized for speed and SEO—crucial as his site continues growing
- Feel confident making updates himself thanks to the intuitive block-based system
- Invest strategically in his blog’s future without breaking the bank
- Set up custom category pages and features that showcase his sourdough expertise beautifully
Now Brandon has a website that’s built to scale alongside his growing audience—one that prioritizes the simplicity and speed he values while giving him the professional polish and flexibility he needed. We’re so proud to support Sourdough Brandon’s journey!
Crafted Web Design: Baking With Granny
Project details: Crafted Website

Amy from Baking With Granny came to us during such an exciting (but also hectic!) season. She was launching a cookbook, updating tons of old content, and planning to push out fresh recipes once the book was complete. But her website was actively holding her back.
She was stuck using Elementor, which was painfully slow and clunky to work with. Even worse, Raptive (her ad network) had specifically told her it wasn’t ideal for maximizing ad revenue. That’s a major problem when you’re trying to grow your income!
The good news? Amy loved her existing branding and the overall vibe of her site—she just needed something faster, more user-friendly, and built by someone who actually understands food blogs (not just generic websites).
Our Crafted Website Package was the perfect fit!
Through her Crafted project, Amy was able to:
- Ditch slow, frustrating Elementor for a fast, intuitive block-based system
- Keep the branding and aesthetic she loved while optimizing for ad revenue
- Launch with a website ready to beautifully showcase her new cookbook
- Set herself up for success as she updates old posts and publishes new content
- Work with a team who gets the unique needs of food bloggers
Now Amy has a website that’s built specifically for food bloggers—one that’s lightning-fast, easy to manage, and optimized for both her readers and her bottom line. She can focus on what she does best (creating incredible baking content and launching her cookbook!) without fighting her website every step of the way. We’re so excited to support Baking With Granny’s next chapter!
Crafted Web Design: Mae’s Menu
Project details: Crafted Website

Chelsea from Mae’s Menu came to us asking all the right questions! She wanted to know the nitty-gritty details before making this investment—What’s the timeline? Is page speed optimization included? What’s the exact cost? How does payment work?
We love when bloggers come prepared with practical questions like this, because it shows they’re serious about making smart decisions for their business. Chelsea wasn’t just looking for a pretty website—she wanted to understand exactly what she was getting and how the process would work.
And honestly? Those are exactly the questions you should be asking before investing in your website!
Our Crafted Website Package was able to answer all of Chelsea’s questions with clarity and transparency. No surprises, no hidden fees, just a straightforward process designed specifically for food bloggers.
Through her Crafted project, Chelsea was able to:
- Get a clear timeline and process from start to finish (no guessing games!)
- Launch with a website fully optimized for page speed—because yes, that’s included!
- Understand the investment upfront with transparent pricing and flexible payment options
- Work with a team experienced in WordPress and food blog best practices
- Break away from cookie-cutter themes and create something uniquely hers
Now Chelsea has a website that’s not only beautiful and on-brand, but also fast, optimized, and built to grow with Mae’s Menu. We’re so glad she asked those important questions—and even more glad we could deliver exactly what she needed!
Crafted Web Design: Macey Made
Project details: Crafted Website

Macey from Macey Made came to us at the perfect moment in her journey! She’d been sharing her beautiful bread recipes on Instagram (@littlepearlbreads) for years and had built an engaged following. But she knew it was finally time to take that next big step—creating a proper website to support her recipes and build a sustainable business.
Her goals were clear: she wanted to monetize her blog to create another income stream, and she needed to be able to sell her ebooks directly on her website. This wasn’t just about having any website—it was about building the right foundation from day one.
Starting fresh can actually be a huge advantage! Instead of dealing with outdated tech or having to undo what wasn’t working, Macey got to launch with a website built specifically for her goals and optimized for success from the start.
Our Crafted Website Package gave her everything she needed!
Through her Crafted project, Macey was able to:
- Transition from Instagram-only to a professional food blog presence
- Launch with a website optimized for monetization (ad networks, affiliates, and more)
- Set up seamless ebook sales directly on her site
- Showcase her stunning bread recipes with a unique, on-brand design
- Build on the best tech for SEO and speed—setting her up for long-term growth
Now Macey has a proper home for Macey Made that’s ready to support her business goals and grow alongside her audience. We’re so excited to watch her food blog journey unfold!
Crafted Web Design: The Café Sucre Farine
Project details: Crafted Website and Branding Intensive

Chris from The Café Sucre Farine came to us with a comprehensive list of everything that needed fixing on her website—and honestly, we loved how clearly she could articulate what wasn’t working!
She knew her site needed a fresh look, but it wasn’t just about aesthetics. She wanted everything to be more user-friendly, faster, better organized. Her search function and recipe indexes needed major improvements, and she was dreaming of custom post features with beautifully designed patterns unique to her brand.
Basically, Chris was ready for a complete transformation—and she deserved one!
This is exactly what our Crafted Website Package was designed for. Instead of trying to patch together solutions or make do with a theme that couldn’t deliver what she needed, Chris got a complete website refresh that addressed every single one of her pain points.
Through her Crafted project, Chris was able to:
- Launch with a completely updated, modern look that reflects her beautiful brand
- Dramatically improve site speed (goodbye, slow loading times!)
- Create intuitive site organization that helps visitors find exactly what they need
- Implement improved search functionality and recipe indexes
- Showcase her recipes with custom-designed block patterns unique to The Café Sucre Farine
- Make everything more user-friendly for both her visitors and herself
Now Chris has a website that’s not just pretty—it’s functional, fast, and built to engage her audience. Everything she wanted, delivered in one comprehensive package. We’re so proud of what The Café Sucre Farine has become!

Is Crafted right for you?
We still have a few spots open for 2025! We would love to work with you to create something outstanding for your blog to take it to the next level of success. Simply click the button below to receive a proposal from us with all the details.


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