With the beginning of the year right around the corner, it’s time to start thinking about your blog growth plan for the new year. When setting goals, having a clear action plan to reach those is so important. Today’s episode is a behind the scenes look at how I’m optimizing and growing my food blog, A Joyfully Mad Kitchen, next year.
Optimizing Content
A huge area of focus for next year will be optimizing our old content and finding areas of improvement! Here are some of the ways we’ll be tackling that project.
- Internal content audit
- Category audit/review
- Using Clariti to manage projects
- Looking at ad optimization, affiliate links, internal linking
- Updating meta descriptions for SEO
- Doing a top 20 post audit/review each quarter
- Redesigning the blog with a custom theme
Related: How to Manage Your Blog Post Projects with Asana
Creating Content
Next year a huge part of our growth plan is to create more content (without necessarily adding a ton of work or time to my plate!) Here’s what we’re focused on for this part of our plan.
- Increasing posting frequency (Increase from 1 to 2x and eventually up to 4x per week)
- Working on filling out categories
- More round ups and SEO posts
- Using RankIQ and Ahrefs for keyword research
- How we’re going to create more content
- Hiring as needed to reduce bottlenecks
- Batch recipe development and photographing days
- Using existing images when possible for SEO/round up posts
Related: 5 SOPs Your Blog Needs ASAP
Hiring Team Members
- Adding a team member to support my blog manager (a blog optimizer!)
- An SEO expert
- Hiring our photography and recipe development as needed
Blog Promotion
- Enhancing backlink profile
- Podcast interviews
- Share threads with bloggers
- Working on round ups
- Experimenting with Google web stories
- Sharing content on Pinterest again
- Start sharing content through email marketing
Tips for creating your own plan
- Start by setting your goals
- Figure out where your gaps are in capacity or skill (and hiring to fill that!)
- Create the tasks/system to make it happen
Call to Action
Set aside time to build your own growth plan for your blog! Then I would love for you to share it with me on Instagram!
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Come browse my Pinterest for more inspiration >>
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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
