User experience is an incredibly important part of your website. Even with the best content in the world, a poor user experience will lead readers away from your website and can have negative effects on your blog’s growth.
Today I’m sharing 5 things your food blog needs to make sure your readers have a great user experience on your website.
Easy to Find Search Bar
- Easy to find on mobile (don’t hide it in the sidebar which is hard to find on mobile)
- Have multiple search bars
- Built in wordpress search is NOT great, consider using something like Slickstream to really enhance the search experience
- Keep only the important navigation links.
- Use the footer for the non-essential links
- Think about the most important content on your homepage and consider adding those categories or sections to your navigation
Limit website interruptions
- Defer pop ups so they are not immediate
- Limit pop ups to ONE per page
- Look for multiple pop ups (email, follow on social, GDPR or cookie consent, etc.)
- Use lists to organize content
- Break up long paragraphs (this is great for your RPM too!)
- Use images as part of your content, like ingredient shots and step by step images
- Use styled Gutenberg blocks to help your content stand out (Also see Episode 31 of The Vine Podcast)
Provide a natural reader experience path
- Don’t rely on chronological organization of your blog posts
- Create pathways for people to dive into your content further
- Allow your readers to “choose” their path/adventure through the way your homepage and navigation are organized (See Episode 27 of The Vine Podcast for homepage tips)
- Remember how people land on your website and move through it (Listen to Episode 100 of The Vine Podcast)