This year I am on track to publish 175 blog posts for my food blog. It has been quite a journey to create this much content in one year and today I’m sharing some of the things I’ve learned along the way.
Set the Stage: My Blogging Journey This Year
Related: Be sure to listen to my Blog Growth Plan for this year to hear all the details of what we did!
I’ve always felt like my blog “should” be growing faster.
After blogging since 2015, it has been discouraging in years past when my blog hasn’t grown like I thought it should.
After doing my content audit, I realized I didn’t have as much high quality content as I thought. Out of maybe 400 posts, only 100 had been thoroughly reviewed and done with proper standards for SEO and blogging success.
That meant that 75% of my content was not all that great. 75% of my blog was poor content. Realizing that helped me to see that increasing the amount of good content was essential. I also decided to delete some content and no-index posts that are not relevant for organic traffic.
Our content plan this year:
- Increase from 1 post per week in Jan to 4 posts per week overtime by April.
- 1 SEO specific post (not requiring a new recipe/new photos)
- 3 new (combination of reshoots and new recipes)
- Finish no indexing or removing lifestyle posts
Total posts now:
45 updated posts with new photos. Started with 263, now have 427 and counting. At least 24 posts were text-only updates that didn’t get republished to the top.
What I Learned From Publishing 4x More Posts This Year
- Parkinson’s Law: Work expands to fill the time allowed. Shooting more recipes helped me be more strategic in how I planned my shoots, which has helped me to produce more content than I would’ve naturally been able to do without that intention.
- Planning is essential: It’s not as hard to create more content as you would think (certainly not 4x harder) but it does take more planning.
- Support is key: To create more content you DO need more time – if you don’t have more time (and even if you do) you need more support.
- Focus on your zone of genius: Doing more of the part of the content creation process that you love is easier than doing less of your favorite part of the process because you have to do the rest.
- A rising tide DOES lift all ships: updating old low performing content AND creating new content has continued to increase my organic traffic by 70-120% depending on the month. YTD traffic is up 92% YOY.
Related episode: How to Create More Content
Call to Action
Comment below! How many blog posts do you typically publish? Have you ever experimented with publishing more often?
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