Diversifying revenue streams for your food blog is a hot topic these days, but it can be a bit of a mystery to know where to begin. In today’s episode we’ll chat about the importance of stepping out from behind your blog and getting comfortable with selling simple digital products. You’ll learn how to quickly experiment with products and make the leap into adding a digital product arm of your business.

In this episode we discuss:

• Food bloggers can no longer just hide behind their blogs and beautiful food photos – they need to put themselves out there and be willing to be uncomfortable in order to sell and market their content.
• Food bloggers should start by creating and selling simple digital products like ebooks of their top recipes, which solve a specific problem for their audience. This is an easy first step before moving to more complex offerings.
• The real money is in offering digital services and memberships/communities, rather than just courses. Things like online cooking classes, coaching, and recurring membership sites can provide reliable revenue streams.
• Jillian advocates for a “B-minus work” mentality – don’t strive for perfection, but quickly create and test new ideas, even if they feel a bit cringeworthy. Getting comfortable with putting yourself out there is key to overcoming the fear of selling.

Related: Thinking Beyond Ads: Ways to Diversify Revenue

Jillian Leslie is co-founder, with her husband, of Catch My Party (started in 2009), the MiloTree pop-up app (started in 2016), and MiloTreeCart (started in 2023).

Jillian is also the host of The Blogger Genius Podcast, where for the past five years, she’s been interviewing successful online entrepreneurs, content creators, and industry experts.

Now her goal is to empower other creators to build successful online businesses by selling their knowledge directly to their audiences so they can change their lives and have the freedom they crave.