How to Get Clear on Your Blog’s Tagline

Does your food blog have a tagline? It should! This episode is perfect for you if you’re unsure whether your tagline is clear enough or you don’t have one at all. Stay tuned to learn my quick steps to choosing a strategic tagline for your blog!

Can’t listen to the episode? Read on for the transcript!

Today’s episode is going to be a good one. The idea for this episode actually came from a strategy call I was doing with a branding client last month where she asked me about whether or not she should have a tagline for her blog. 

Do you need a tagline for your blog?

I want you to think about the answer to this question: 

If the answer is no, then you need a tagline. 

It’s okay if your brand name doesn’t specify the type of recipes you share. That’s really normal for most brands. But it shows the need for a descriptor, and that descriptor is your tagline. 

Think through this scenario: 

Someone comes to your blog from Pinterest and lands on your salad recipe. It happens to be a holiday season, so when they jump over to your homepage or blog feed, they see all holiday recipes. 

A tagline of some kind in this scenario would help them easily see what this random blog they found on Pinterest is all about. 

Even if it wasn’t the holidays, this situation would still be relevant. Your latest posts aren’t always the most representative of the heart and soul of your blog.

Sometimes you might see a common thread that someone who’s much further from your blog wouldn’t be able to see. There are some bigger blogs you could probably think of that you aren’t even really sure what their tagline is or even what type of recipes they share. 

So let’s walk through some things you need to know first before you can choose a tagline: 

• Your ideal reader
• Your niche
• Your brand messaging

These three things are parts of the core foundation of branding your food blog and knowing these things make choosing a tagline as simple as writing out a few choices and picking which one sounds best. 

If you are thinking that choosing a tagline has never felt that easy, I’m guessing there is something about one of those three things that you aren’t clear on yet! 

General Tips for Writing a Tagline

Your tagline isn’t necessarily your mission statement. 

In episode 18 I talked about how I walk my clients through the process of writing out a brief mission statement. The fill in the blank statement goes like this: 

You share _____ (specific type of content aka your niche) for ______ (specific type of person – your ideal reader). 

I wanted to share some examples with you of really well done taglines from different food bloggers: 

• House of Nash Eats – Modern Comfort Food
• Oven Hug – Modern Persian Recipes
• Recipe Tin Eats – Quick and Easy Dinner Recipes
• Heart of a Baker – Vegan Baking + Desserts, Made Delicious
• Brazilian Kitchen Abroad – Brazilian Flavors for Everyday Cooking
• The Live-In Kitchen – Easily Customizable Vegetarian Recipes

After hearing those taglines, it’s really easy to see what you can expect to find on their blogs, right? 

Think about how this will be used on your website. 

It doesn’t have to be used as part of your logo. But it should be visible on your homepage or on most pages, like in your sidebar. Social media bios. 

Write down a few ideas. Then try to take out filler words or words that aren’t necessary. 

Circle the one you like best! 

Ask yourself: 

With nothing else included, does your tagline describe what someone would find on your website?

Wrap Up

I hope this episode cleared up the air of whether or not you need a tagline for your food blog, but I hope you also see that it doesn’t have to be part of your logo.

Even if it’s not though, you should definitely place it in strategic places so people immediately know what to expect on your blog!