With the new year starting, it’s likely that you probably have a goal to grow your blog. As great as that is, your key to success is something completely different. If you want to grow your blog to new levels of success this year, then you need to step into the CEO role of your blog. Today I’ll share why this is the key to your success and how you can make it happen.

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Reflecting back on the last year

Reflecting back on this last year and a half of growing my food blog, I’ve approached it differently than I ever have before. People ask me all the time how I run two businesses, homeschool and still leave time for real life. There are a few answers to that question including having a team and lots of support at home from my husband, but one of the other key factors is that I am ruthless about what I spend my time on. 

• Approached things differently than i ever have before
• Planning ahead
• Getting support
• Showing up as the CEO

What does the CEO of a food blog do?

• Makes strategic revenue decisions
• Focuses on revenue generating tasks
• Thoughtfully outsources
• Stays focused
• Sets goals, gets accountability and checks in regularly
• Does the work that the business needs, not just what you want as a creator (story telling about creating content for the readers vs what I want to create?) 

How I’ve shown up as the CEO of my blog in the last year

• Outsourcing content
• Setting goals for my blog and checking in on them regularly
• Having accountability 
• Created content that I knew the site could rank for, vs just what I wanted to create. 
• Allowed my team to show up as the experts that they are rather than micromanaging.
• Ruthlessly choosing how I spend my time (if it isn’t leading to more revenue, I either outsource it or remove it completely)
• Ignoring shiny objects (Tiktok, Threads, video in general) 

How you can show up as the CEO of your food blog this year

• Set a weekly CEO Date check in
• Review goals
• Plan your time
• Delegate tasks to team
• Give yourself space to think about your blog and what you want to do with it in the future
• Set goals for the year/quarter/month
• Put your blinders on (and only take them off when you plan to)
• Double down on what’s working

Don’t be an employee of your business, not literally, but in the way you show up. As the leader of your business, it’s your responsibility to make sure you are thinking about the future. 

Not just the content calendar you have for next week or next month, but what’s happening next. There are PLENTY of risks and things out of our control in food blogging, like AI, third-party cookies, RPMs dropping, algorithm updates, etc. 

But as the CEO, you need to be thinking ahead. 

• What will you do if there’s an update that wipes out your traffic? What’s your plan? 
• What if your Instagram was hacked and you lost your audience? How would you reach your followers? 
• How are you adjusting to the risks of AI?

Thinking ahead about these risks and implementing protections NOW is how a CEO thinks. An employee just shows up to do what they were told to do. It’s a right now mentality vs a futuristic outlook on your business.

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