Grace + Vine Studios

  • Home
  • Blog
    • Podcast
    • Client Launch
  • Contact
    • About
  • Course
  • Services
    • Portfolio
  • Home
  • Blog
    • Podcast
    • Client Launch
  • Contact
    • About
  • Course
  • Services
    • Portfolio
Home » Blog » The Vine Podcast » Tools to TRULY Know Your Audience

By Madison Wetherill 1 Comment

Tools to TRULY Know Your Audience

  • Share
  • Tweet
  • Pocket

How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I’m sharing a handful of tools you can use to truly get to know your audience. 

Never miss an episode! Get notification of new podcast episodes to your inbox.

In This Post

  • Using Demographics
  • Using Surveys
  • Using Email Marketing
  • Using social media
  • Making logical connections
  • What to do with this information
    • Pin for later

Using Demographics

  • Google analytics for harder demographic info
  • Use social media for demographic info and compare to your analytics

Using Surveys

  • Full blown surveys

Ask a mix of questions about demographics and open ended questions

Using Email Marketing

  • Ask questions throughout emails
  • Use your emails to send surveys
  • Always reply to your emails! 

Using social media

  • Experimenting with content
  • Looking at your super fans – who else are they following? What do they share?
  • Having conversations on social media
    • DMing with readers – reply and start a conversation 
    • Send audio or video messages
  • Polls on Instagram
  • Use questions feature 

Making logical connections

  • Making connections between the popular content you have
  • Making assumptions about your audience’s struggles
  • Experimenting with social media content to see what resonates

What to do with this information

  • Use the tools above to make connections
  • Write down common trends, words people use
  • Use what people share to create social media content as an experiment
  • You don’t have to create full blown blog posts out of this right away

Pin for later

Come browse my Pinterest for more inspiration >>

Audience, Content Strategy, The Vine Podcast

About Madison Wetherill

I am a web designer for food bloggers. Like you, I love great food and how it connects people together. While all the nerdy WordPress things might be my jam, I know they can be overwhelming when all you want to do is create content for your audience! That's why I'm here to help :)

« Client Launch: Workweek Lunch
Why You Need to Define the Next Best Step for Your Organic Blog Audience »

Comments

  1. Linda says

    June 14, 2022 at 11:25 am

    Hi Madison! I just wanted to thank you for this episode — I got a lot of great tips from it.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Hey there, I'm Madison,
a web designer for food bloggers.
I'm so glad you're here.

links

  • Home
  • About
  • Contact

Need help?

Feel free to email me at hello@graceandvinestudios.com
  • Email
  • Facebook
  • Instagram
  • Pinterest

resources

  • Podcast
  • Design Services
  • DIY Website Audit Freebie

Copyright © 2022 · Privacy Policy · Web Design by Grace + Vine Studios