Tools to TRULY Know Your Audience

How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I’m sharing a handful of tools you can use to truly get to know your audience. 

Using Demographics

• Google analytics for harder demographic info
• Use social media for demographic info and compare to your analytics

Using Surveys

• Full blown surveys

Ask a mix of questions about demographics and open ended questions

Using Email Marketing

• Ask questions throughout emails
• Use your emails to send surveys
• Always reply to your emails! 

Using social media

• Experimenting with content
• Looking at your super fans – who else are they following? What do they share?
• Having conversations on social media
  • DMing with readers – reply and start a conversation 
  • Send audio or video messages
• Polls on Instagram
• Use questions feature 

Making logical connections

• Making connections between the popular content you have
• Making assumptions about your audience’s struggles
• Experimenting with social media content to see what resonates

What to do with this information

• Use the tools above to make connections
• Write down common trends, words people use
• Use what people share to create social media content as an experiment
• You don’t have to create full blown blog posts out of this right away

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