Are you wondering if Pinterest is still worth your time in 2025? Here’s the truth – Pinterest isn’t just another social media platform, it’s a powerful search engine that can drive consistent traffic to your site for months or even years. In today’s episode, I have a really insightful conversation with Kate Ahl from Simple Pin Media about breaking down what actually matters for success on Pinterest, which metrics to track and how to turn traffic into email subscribers.

While many creators chase quick wins and viral hacks, understanding the platform’s core mechanics is key to sustainable growth. Listen along or read below for your strategic guide to Pinterest success in 2025!

Understanding Pinterest Metrics That Matter
Pinterest isn’t a social media platform—it’s a search and discovery engine. The metrics that drive success here are different from Instagram or TikTok:
- Saves: The #1 metric Pinterest’s algorithm considers
- Outbound clicks: Indicates actual traffic to your site
- Monthly viewers: A general health indicator, but not crucial
- Followers: Less important than you might think
Why saves matter: When users save your content, Pinterest is more likely to show your pins to similar users, creating a compounding effect for visibility.
Optimizing Your Website for Pinterest Traffic
Cold traffic from Pinterest behaves differently than your regular audience. Key considerations:
- Remove intrusive pop-ups that disrupt mobile users
- Ensure “Jump to Recipe” buttons work flawlessly
- Focus on user experience for first-time visitors
- Create strategic opt-ins based on your highest-traffic pins
Growing Your Email List Through Pinterest
Converting Pinterest traffic to email subscribers requires a thoughtful approach:
- Analyze your top-performing pins from Pinterest
- Create targeted opt-ins related to these popular topics
- Test different placement strategies for email capture
- UTM track all Pinterest traffic to measure conversion rates
Video Content Strategy
Video performance on Pinterest varies by account. Consider:
- Short-form video works well for some niches
- Test video-to-video pathways (like Pinterest to YouTube)
- Ensure video content aligns with user intent
- Monitor performance metrics before heavy investment
Planning for 2025
Success on Pinterest requires:
- Testing and measuring results
- Following Pinterest’s trend predictions
- Utilizing Pinterest’s keyword tools
- Creating content around trending topics
- Maintaining consistent, quality pin creation
Remember: Pinterest is a long-term strategy. Quick wins are rare, but consistent effort yields sustainable results. If you’re looking to elevate your Pinterest strategy, start by analyzing your current Pinterest metrics and identifying your top-performing content.

Kate Ahl is the owner and founder of Simple Pin Media and the host of the Simple Pin podcast. She teaches entrepreneurs, product sellers and bloggers how to find and convert their perfect person on Pinterest. She’s been featured on several podcasts including She Did It Her Way, Do You Even Blog?, and Do It Scared® with Ruth Soukup to name a few. You can connect with Kate on Instagram @ Simple Pin Media and on KateAhl.com.

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