Being strategic when it comes to content creation often means working smarter not harder. That’s exactly what you can do when you use these tips to get more out of your popular content! By using content that has already performed well you can double down on what’s already working. Stay tuned to hear how you can get more out of your popular content.
Repurposing Your Content
Tweak a Popular Recipe
When you understand why your audience likes a recipe, you can make small adjustments to it that will keep it an audience favorite, but will provide you with new content for a whole new post.
Turn Into Social Media Content
This is such an easy way to repurpose content, especially with how popular video and Instagram reels are right now. For example, you might have a blog post where you share a tip on making a popular recipe and you could turn that tip into a reel that you share on Instagram. Get creative! There are so many ways that you can turn your blog content into something that is easy to pull together because you already have a lot of the pieces! You’re just formatting it and packaging it in a different way for your audience that can also expand your reach.
Using Popular Content for More Ideas
Popular Content Tells You What Readers Like and Are Searching on Google
Your popular content can be a great gauge that can tell you what your readers already like. Take time to look at which recipes have done really well and pull ideas from those.
For a lot of food bloggers, you have a lot of content that is performing well in organic searches, which means that you are mostly having people coming to your recipe from either Google or Pinterest. If you are able to make more content that is similar in topic to that post it is likely to be favored with Google, so this is a great way to take a concept and make it a little bit broader and see where you can fill in the gaps. Your highest organic traffic to posts also tells you what Google considers you an expert in. Even if it’s just one post, it has proven to be a top ranking post. Which means more content that is similar is likely to be favorable to Google!
Repurpose a Part of a Recipe for a New Post
Look at your popular content and see if you can repurpose part of a recipe into a new blog post! This is a great way to use something that already exists and has performed well, but to take it and package it up in a different way. A good example of this would be if you have a marinade or a sauce or some other part of a recipe that you could turn into its own blog post. What you will find over time is that the more you can take parts and pieces of recipes that you’ve already shared, the easier it becomes to write those blog posts, and they take a lot less time rather than starting completely from scratch with a brand new recipe.
Turning Your Popular Content into Resources
Use Content to Create How-To Posts
When we are able to create resource blog posts that are not just recipes for our readers we really are able to stand out as an expert in our topic. Take ideas from the topics that have already performed well, such as your top 10 blog posts, and then see what types of how to posts you might be able to create from those. Instead of having a grilled chicken recipe you may have a post on the best way to grill chicken, it’s just a slightly different way of presenting the information.
Grouping Recipes into Round Ups or a Series
If you do a series where you’re focusing on one topic for a certain amount of blog posts, you can easily turn that into a round up. Later when you have completed that series, this is not only going to help you to create those resources but it’s also going to help you to batch your content and to get laser focused as you’re talking about one topic in particular.
Thank you to Brooke Burks from The Buttered Home for our tip of the week! Be sure to check out her Beef and Spinach Stuffed Spaghetti Squash here!
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