Have you ever wondered how to get started with email marketing for your food blog? Maybe you’ve wondered what you should say or how to grow your list. In today’s episode, I’m interviewing Liz Falcigno from The Clean Eating Couple and we’re diving into email marketing and how you can get started with it.


Can’t listen to the episode? Read on for the transcript!
Madison:
Welcome, Liz, to the podcast. I’m so excited to have you today.
Liz:
Hi Madison. Thanks for having me. I’m excited to be here.
Madison:
Thank you. Would you please just start by telling us about your blog, and I’d love to hear your story of how you got started versus what your blog looks like now?
Liz:
Yeah, sure. So I run the site thecleaneatingcouple.com. I started my site, I don’t know, seven or eight years ago. I started it when I was in college really just as a way to chronicle my own health and fitness journey. I had started eating better and working out, and my friends and family were asking me how did you make that protein shake or how did you make those healthy cookies? So I really just started it for fun and as a way to group the things that I was eating and things that I was doing in one spot. And as I continued with it and watched like a trajectory of the blogging world, I realized that there were people doing this for their full time job. And at the same time I was entering corporate America and realizing I don’t like, I really want to do this. And the idea of being able to run my own business while also sharing what I loved, which was healthy food, just sounded super appealing to me. So I went all in and turned my blog from a hobby into a business.
Madison:
Yeah. And it’s been awesome to watch your journey over the last few years. For those of you who don’t know, Liz and I have worked together for pretty much the extent of her blogging career and my business career. So it’s been really cool to just watch your blog grow and watch you take it from that hobby to full time. So you said it’s been seven or eight years since you started. How long did it take from when you made that shift mentally to say like, this is what I want to do full time to when you were actually able to go full time?
Liz:
Yeah. So I probably started the blog in like 2013. I graduated college in 2015 and started working. I felt like it was probably around then, like two to three years into starting the site. I realized, okay, people are doing this as their job. I’m currently working in a job that I don’t love. And that was when I started the ramp up, I feel like I was like half in half out. Like I wasn’t really sure could I do this? Could I not? But the more I focused on it, the more I realized that it was totally a viable option. It was around like I quit my job in 2018. So it was 2017 that I really went all in, worked my butt off to be able to get to a point where I felt comfortable taking the leap from corporate America to blogging full time.
Madison:
Yeah. That’s awesome. And then, and this is not the topic we’re talking about obviously today, but I just, I feel like people are definitely going to have questions about what that looked like for you. So can you just as like, the last point before we jump into email stuff, just talk about like where your blog was at when you made that jump to full time. It doesn’t have to be like your income necessarily, but like page views or any growth that you had seen that got you to a certain level.
Liz:
Yeah. So I actually wrote a blog post about this that I can share if you want to put it in the show notes for people, because I know a lot of people like to read these kinds of stories. I think that I was in a different position than a lot of people because I was a relatively new grad in college. I really wasn’t making a ton of money. So for me the jump from like my job to working full time, like it wasn’t like I had a huge salary to try to compensate for. I’m just looking back at that blog post actually. And reading like where I was at. So that year that I decided right now in 2018, I’m quitting my job. I went from being like passive about this to really making a plan for myself.
Liz:
So I said, okay, I’m going to post two times a week. I’m going to really focus on my photography. I’m going to try to start making what I thought was good SEO choices, then looking back on it now, probably wasn’t great, but you know, we, we learn as we go. And just working my butt off, I used to get up at like the crack of dawn. I don’t even know how I did it, but I used to work for a couple hours and I’d get up at four and work before I went to work at eight and then I would work while I was at my job, which I totally was not supposed to be doing. And then I would come home and work. So I don’t think that I really had like a balanced approach to it, but it got me to where I needed to be.
Liz:
And now looking back on it, the sacrifice and the hard work that I put in was totally worth it to be where I am now. I don’t remember exactly where I was at in terms of traffic, but I was with Mediavine for a couple months. So I know that I was at least at their threshold, but that 2018, when I quit my job, that January, that was my best month that I had ever had on the blog. From then it’s really just been upwards because before, when I was really only putting 20 to 30 hours a week into my blog. And then I went from having basically the extra 40 hours a week that I was working to be able to put towards my site. So it’s really helped to just bring it upwards.
Madison:
Yeah. And I’m sure that having that extra time has helped you to prioritize what you work on. And instead of feeling like you’re all over the place, you’re able to really make more strategic decisions about like what you focus on. And so that leads us into what we’re going to talk about today, which is email marketing. And I would love for you to share an overview about just how a food blogger can use email marketing and you can share for your own experience, what you’ve done, or I know that you also work with coaching clients and things like that. So just an overview of what email marketing is and how food bloggers can use it.
Liz:
Yeah. I love email and I’m really excited to chat about it. And I think that a majority of food bloggers are afraid of email marketing and they think that it’s like super complex or you need to be an amazing copywriter and have all these hours to spend time crafting these emails. And it’s totally, totally not like that. At the most basic form the way that I see it is this is the only opportunity you have to own a portion of your audience, because when you look at Instagram and Facebook and Pinterest and all the other platforms that are out there, we’re almost just like renting space there. And we really, if Instagram goes away tomorrow or Facebook or Pinterest, anything, if they go away tomorrow, you really have no way to contact those people. And when you have someone’s email address, you basically have them for life or until they decide to unsubscribe, which hopefully they don’t, but it’s really the only way that you have to control how you’re contacting people. And at its most basic level, you can just use it to let people know about your new recipes if you’re a food blogger or whatever new content you’re writing about. But at a larger level, you can use it as a way to introduce people to who you are, what your values are and share your best content.

Madison:
Yeah, absolutely. And I love that you shared that there’s those two sides to it because I think a lot of people, when they get started with email marketing, they just stick with the basics, which is just really sharing your most recent post. And so is that how you got started with email marketing? Just that basic like RSS feed?
Liz:
I’ve always, I guess, had a sign up section on my site, even when it was just like a hobby blog and I was just getting started and there probably was just my mom and some of my friends on there. So they would get whenever I would post something, I think it was an RSS feed and they would get notifications about it. But when the Instagram algorithm changed and I realized I had really no way of owning my audience. And then when my site started to grow I realized the importance of having something. So that’s when I really started to get involved with email marketing and it’s been a constant learning and growth really ever since then, that was probably like three or four years ago.
Madison:
So what are some of the results that you’ve seen from using email marketing? Not only just more consistently, but also like more thoughtfully and more strategically.
Liz:
I think that again, like back to that most basic thing, I’ve seen increased page views from it and also like an instant blast to when I share something new, this is like an automatic guaranteed way to basically get page views. So I know that when I send an email out, people are going to click, it’s going to drive that traffic. But beyond that, it’s a different opportunity and a channel to partner with brands. So I usually don’t sell or pitch a dedicated email, but instead I use it as a bonus to brands, which they love, they feel like really special that they got an email blasts. I’ve also been able to make extra money from it. So I have my welcome series set up so that my top affiliate partners had dedicated emails in there. So I’m always earning from that. And besides that, I also know that if I really need like a quick cash infusion infusion, I can send an affiliate email or promote a specific affiliate deal and pretty much automatically make money. I’m not someone that’s making millions of dollars off of affiliate sales, but I know that I can make a couple hundred dollars if I need to just by sending out a couple of emails.
Madison:
And that’s definitely something that I’ve appreciated about your food blogging journey is just, you have been really strategic in setting up those different buckets of how your money comes in. You’re not relying fully on ads or you’re not relying fully on affiliate marketing. And I think that’s something and you can definitely speak to this a little bit more, but just from an outsider’s perspective, it seems like that’s been something that’s helped you in times of whether it’s a global pandemic or it’s something where just traffic is down for whatever reason. It seems like those buckets have helped you to have that diverse income and just helps you make a better rounded business in general.
Liz:
When I first started out, I definitely wasn’t diversified. That’s been something that I really tried to prioritize even with like what you said. I feel I could go with pandemic is pretty much the best example that we can give of this while my business has been hit. It has not been hit to the extent that some other people people that focused only on ads and the income from their ads. My income from my ads is cut significantly with what’s going on. But at the same time I had one of the best months I’ve ever had. One of my partners is thrive market, which they do grocery delivery and I had the best one I’ve ever had with Thrive Market. And thankfully the compensation that I earned from that affiliate portion made up for what I lost in my ads.
Liz:
So having that diversification and knowing when to flip the switch and be like, okay, maybe now is not the time to drive the traffic because I’m not making as much from people coming to my site. And maybe instead I talk about why I love Thrive Market so much, or some of the other delivery affiliate partners that I have. So having that option to turn things on and off and using your audience through email, and obviously you can of course apply that strategy to your Instagram stories or what you share on Facebook, things like that. But having that ability to diversify is really helpful.
Madison:
I love that. And this just thought, I thought of another question as you were talking that isn’t related to email marketing, but I just know this is going to be really helpful for the listeners to hear this side of your story, but how do you balance sort of having all of these different balls in the court? You know, or balls in the air with doing affiliate marketing and doing email marketing. And I know you’re really active on Instagram stories too, and I’m sure like having this be your full time job, it does help a little bit, but do you have any advice for people who feel like they’re all over the place for their blog and like how to narrow in on what is important right now or how to just have better time management for all of those things?
Liz:
Yeah. I mean, sometimes I feel like I don’t do a great job of it. But I record things a lot in advance. So I know that this takes away from the authenticity of Instagram stories. And I don’t feel like I’m being inauthentic just because I recorded something three days ago and I’m sharing it on Friday. But there might be a day where, I’m just using my affiliate partners as examples, I get my smoothie box and my butcher box delivered and an order from Thrive Market. It’s not really gonna make sense. And it’s also not going to be very well received for my audience to be like, here’s this, and here’s this, and here’s this. And you can use my links and my coupon codes of all these it’s just way too overwhelming.
Liz:
So something that I do is I prerecord all kinds of stuff and just thinking of Instagram stories. I save them and I use them on both Facebook and Instagram stories. I also use my Google calendar. So if I know that there’s a sale, or I just remember that I haven’t talked about a certain affiliate partner in a while or shared recipe, I’ll put it in my calendar as a reminder to be like on Thursday, make orange chicken on stories so that I upload I reupload the stories where I make it for dinner or something like that. So I really try to plan ahead. I try to sit down on Sunday night and like, think of the week ahead, think of what I’m going to promote, what recipes I’m going to upload, what channels I’m going to share it on.
Liz:
And I repurpose a lot of it. So like, if I’m talking about an affiliate partner, I’m going to try to talk about it everywhere. If I’m making a recipe, I’m making the recipe everywhere and I’m also sharing it in my Instagram feed. And I’m also going to try to send an email blast out about it. Like I’m going to try to be as consistent with all those channels. Cause otherwise you’re promoting an affiliate here. You’re making a recipe here, you’re pinning this, you’re emailing that. And then your brain is just, I feel like a pile of mush and you’re all over the place. So I try to be somewhat consistent in my messaging.
Madison:
I think that the point you made about using the same content and repurposing it everywhere is so important because I think our first instinct is to think, well, what if someone follows me on all of those platforms, but I can attest to being somebody that follows you and like I’ve followed you for a long time and my family makes your recipes all the time. Like it never bothers me when I see something like that. And very rarely do I even see it. But if I were to, it’s not going to bother me because I’m somebody that actually cares about what you do and like actually supports you. And so I think the thing I would share with everyone listening is just, if you feel like you’re all over the place and maybe try to streamline things and do what Liz suggested, which is just to be, if you’re going to be in all the places, do the same thing in all the places and obviously follow the best strategies for those different places, but it’s okay to repurpose the content and it’s okay to have that same messaging and same experience on different platforms because people are either not going to notice or they’re going to notice, but not care because they already support you and love you anyway.
Madison:
So I think that was good to just hear how it works for you. And there’s a lot of good nuggets in there. So let’s go back to email marketing a little bit more. There’s just so much wisdom to get from you and your journey, but email marketing is definitely something that you’re really good at. So I want to make sure we touch on that a little bit more. So what would you say is the right time for someone to get started with email marketing?
Liz:
Probably like yesterday. Every day that you are not set up with email marketing is just a huge loss because even if you just started your blog and you only have 10 people on your site a day, that’s 10 people that you could capture and remarket to. And I think that a lot of bloggers are constantly in this more page views, more people, but if you just really serve the people that you have and just keep bringing them back, you don’t have to constantly chase a bigger audience. I mean, sure. A bigger audience is great. I mean, obviously there’s more opportunity, the more eyeballs that are on your site, but if you can, can grab those people, you can essentially have them for life and continue to remarket them, which is just a huge opportunity.

Madison:
Absolutely. And I always tell people that even though we’re not even though food bloggers are not selling a product necessarily, unless it is like an affiliate marketing, but even then you’re not selling a product that you created, but we really are trying to create, repeat customers with having people come back to our site or having people dig into multiple posts. And so email marketing really is one of the more guaranteed ways to be able to do that. Because if you compare email open rates through email marketing, versus like the people that are seeing your stories on Instagram, you’re going to get way more views through an email just because of the algorithms and because of how email marketing works. So I love that you said it, you should be starting this yesterday. So if you haven’t gotten started with email marketing, what would you say is that first step that someone should take?
Liz:
I think that just doing it and getting the stuff set up is just the best thing to do. So there are a lot of free providers out there. I think MailChimp is free up to a thousand ConvertKit is free up to, I want to say a hundred. I know, I think they changed it to a thousand recently. Okay. So ConvertKit is great. I personally use ConvertKit. I really liked them. MailerLite I know you said that you have some clients that use that I’ve heard great things about Flodesk. It’s not free, but it is fairly affordable, but I’ve never used it. But just get a form on your site and start collecting people’s emails.
Liz:
Even if you don’t know what to do with them yet just collect them. and I know we all hate popups and they’re ugly and they’re not great for it, but they work. And if your goal is to continue to contact people and to grow your email list, there’s no like denying that, having a popup on your site with a really great freebie is going to get people to sign up. If you have a list and you haven’t talked to them in years or months or whatever, just send an email, send out something that you know is like your best content or your number one recipe. For me, that’s like my orange chicken people go crazy for it. And anytime I send it, people love it. So pick out what that number one recipe is or something super relevant. Maybe it’s a frozen drink or something like that you know, that people are gonna like, and send it out.
Liz:
You’re going to get unsubscribes if you haven’t talked to your email list in a while, but that’s okay because who cares? They’re not meant to be there.
Madison:
Yeah. I love that. Let’s talk about freebies for a second. Cause you mentioned having a good freebie and I know that you have some really awesome freebies that perform really well for you. So would you just talk for a few minutes about maybe even start with like what a freebie is. I have a podcast episodes that I’ll link in the show notes for anyone who hasn’t heard it, but I would love to hear from your perspective, like what is a freebie and what makes a good freebie specifically?
Liz:
Yeah. So I will say back to what I was saying before about having form on your site. If you have a generic form, that’s like sign up to never miss a recipe, you might get people to sign up for it. But I feel like people hold onto their emails really tightly. So you have to entice them with something. And a freebie is a great way to do that. So a freebie could be anything. It could be a checklist. If you’re a food blogger, it could be a mini cookbook. If you do crafts, maybe it’s a printable, there are lots of different options that you can have, but it’s basically just like a free download that you offer to someone in exchange for their email. Typically it’s the first email that you send to them. And then from then on you just keep emailing them.

Madison:
Exactly. And I totally agree. I feel like you’re saying the exact same things that I always say to people, which is having a generic sign up form, really isn’t going to do anything. It’s going to probably attract people that you don’t even want on your list because they’re just going to not even really care. So I think the more specific you can have a freebie to your blog and what makes your blog unique, it’s going to help you to build that audience of people that actually care, because this is another area where I feel like, especially back when blogging first was getting popular, people would do giveaways and try to grow their email list through giveaways and stuff like that. And what would end up happening is people just had these crazy padded lists with really not the right people on there.
Madison:
And so the second that they send something that’s a really important post or something they really want their audience to have they have a ton of people unsubscribing because it’s not what they expected. So I think to what you said, just making sure that you create a freebie that is really in line with your brand and will hopefully attract the right people to your site. It’s just going to help you to build a loyal audience instead of just building this big email list just for numbers sake. So I just love that you have that philosophy as well. So let’s talk about so we talked about like having a freebie, having a signup form. Do you have any thoughts on like, what should come next? Do you have any strategy about how you send out emails or what your process is for that? Cause I know you’ve increased, like how many emails you send now per week. So I’d love to just hear about like that journey, because I think it’s important for people to understand when you’re just getting started. It’s okay. To just start small, but maybe give people an idea of what it looks like as you grow too.
Liz:
Yeah, for sure. So I think I said this before, but at the most basic level you can just send out an email every time you have a new recipe or a new craft or whatever it is that you blog about. And I would encourage people to not just send an RSS email, send an email, like you’re talking to a friend. So if you hate having my emails are super, super short. And I think that that’s another thing that holds people up. They think that they have to craft like a newsletter, which you really, you could, some people, some bloggers do that. I don’t, because I think of, I know my audience and I know that they don’t want to sit and read a novel. We’re all busy. We’re on the go. And a lot of people don’t want to read these very lengthy emails.
Liz:
So my emails are just a couple of sentences. So I like to call out a problem or call it an issue that they might resonate with, offer my recipe or whatever I’m talking about as a solution, include a couple of links to click to the recipe, include a link for people to pin it and move on. So the most basic way that you can email people is whenever you have a new recipe, but I think the more that you email, the more you see what people like, and I’ve used email as a way to basically repurpose and remarket all my old content. So you know, right now it’s summertime last year I posted a bunch of grilling recipes. So I’ve been emailing those out. So you can think of it in a seasonal way.
Liz:
My personal philosophy is not to sell to your email list all the time. I think that no one likes to be sold to all the time. And now if you’ve ever been on like Old Navy’s email lists, they send you emails every single day and it drives me crazy. No one wants to be sold to all the time. So if you are going to send out affiliate deals, I would caution you to just be mindful about how often you’re sending them and send them in a way that’s helpful. explain why you love this product or why you really enjoyed the service or why it’s relevant right now.

Liz:
I mean, going back to the COVID example, I mean, there was no better time to talk about grocery delivery than these past few months, people have not been wanting to leave their house. They’ve been looking for different options. They’ve been considering services that they otherwise probably would not have considered given what’s going on in the world. And I don’t think that it was wrong to sell during that time because I didn’t position it as a, you should buy it. I positioned it as this is something that’s been so helpful for me. I don’t know how you feel, but I’m not going to the grocery store. This has really helped me, myself and my family so that we don’t have to worry about stocking up on pantry goods. Here are the things I really like to order from them. This is how it saved me money. So coming at it as a way of being helpful and not necessarily being salesy. So that’s affiliate deals.
Liz:
You can also email people asking asking people to follow you on other social media channels because most people coming to our sites don’t know us. I mean, some people do, if you have a pretty strong audience, maybe they’re a return visitor, but if they’re coming from Google or Pinterest, they don’t really know anything about you. So getting into the more elaborate email marketing or elaborate isn’t even really the right word, but explain who you are, explain what your philosophy is, share your best kitchen tips. I think that Madison, you gave me that idea of like sending out the kitchen substitution email, which people really loved. so sharing more about you sharing where you are on other platforms, Instagram, Facebook, Pinterest, and promoting people to follow you there too. There are so many things that you could talk about beyond just sending out your most recent content or your best recipe, but if you’re just getting started, that’s a great place to get started. And you can worry about the other things as you move on and progress with email marketing.
Madison:
Yeah, totally. And I want to touch really quick on just because you and I have both used RSS feed as an example, but for anyone who doesn’t know what that is, it’s basically an automated email that gets sent out whenever you have a new blog post that is published. And so typically this is how a lot of people started with email marketing. They would have MailChimp and they would set up an RSS feed and then they would, it’s a set it and forget it thing. But I think the problem with that becomes that it eventually, it feels like it’s automated and your audience might not be as trusting as they would be if they can tell that this is being written to them and that there’s been some thought put into it.
Madison:
So I think at the very least, even if you can only commit to sending one email even every other week or even once a month, but I think the more often you send your emails to your list, the more they’re going to open them, the more they’re going to look forward to them, it’s really just like producing blog content, people would know to expect a new blog posts on a certain day. And email has become that version of that because blogging people aren’t following blogs that closely anymore. But I think email can really become that for your really loyal audience. And like you said, there’s just so many different ways that you can use it. But at the very least just sending out that new content in an email can be really helpful for making sure people actually see it, because I think that’s the biggest, one of the biggest struggles for food bloggers is putting out this great content, but nobody ever sees it. So your email marketing can really be a way to make sure it’s getting delivered to people. Is there anything that you think just holds people back from getting started with email marketing or with really using it more strategically?
Liz:
I think a lot of people get caught up in thinking that it’s super tech heavy or complex and Madison can vouch for the fact that I am certainly not a tech guru. I have to email her to do the most basic things I say are explained to me how to do them. So it’s really not that hard. Maybe a few years ago. It might’ve been, but I feel like these email providers are trying to make it easy for you to use. And you really, once you get the tech set up, you really don’t have to do much with it again. So I used to be with Mailchimp. Now I’m with ConvertKit, but when I switched over to ConvertKit, I feel like there was about one week where I feel like all I did was email saying, setting up sequences and automations and things like that.

Liz:
And if you’re just getting started, you’re not going to have a million automations like I have. But I spent the time upfront. I did what I had to do. I had it set up and now not that it’s passive, but it is relatively passive. So it’s not as time consuming as people think. And we haven’t really even talked about welcome sequences, but that’s a whole other way that you can use your email marketing. I mean, I have my main welcome series or my main opt in that brings in most of my subscribers is something like four or five months long. So if tomorrow I shot my computer and I do nothing, I don’t create a single new piece of content. I’m still going to be emailing and building that relationship with all of the new people that are coming in through the form, the signup forms on my site.
Liz:
So welcome series are a whole separate thing and they’re freaking awesome and can bring in so much traffic and save you so much time. Cause they’re basically on autopilot. So it’s really not a time consuming as you think. The other thing is I feel like a lot of people are worried about what do I say? You know, how much do I write? How long does it have to be? And like I said before, you do not have to write out super long, drawn out emails. I feel like a few sentences can really capture someone’s attention and ultimately drive them to click or purchase depending on what your goal is with your email.
Madison:
And I think another thing to just encourage people is if you’re not sure where to get started, I would say set up that form on your site, which all of the email providers that we’ve talked about so far have documentation on how to do that. So set up that form. The other thing that I would say is go ahead and sign up for a few people’s lists, other food bloggers that you really respect and admire or other people in the industry, because just getting some inspiration will really help you to see hopefully that it’s not as difficult as it might seem. And I think like you touched on earlier, Liz, like don’t try to reinvent the wheel and you don’t even have to specifically write new content for an email. You can just use certain parts of your blog posts that you already wrote, but just maybe do a custom introduction where you talk a little bit more like you were talking to a friend, but you don’t have to feel like it’s this whole other process that you have to do it.
Madison:
It really should probably take you 10 to 15 minutes to write an email to your list. If that, and I think the more you do it, the easier it’s going to be. But yeah, I use other food bloggers in the industry as inspiration. Don’t copy what they’re doing. Because again, as I’ve said, many times, your audience is totally different than theirs, but I would highly recommend getting on Liz’s list and see what she does. And we’ll include a link in the show notes to one of her freebies that she has, but just use what other people are doing as just inspiration. And just to see that it doesn’t have to be as hard as it might seem like it needs to be. So is there anything else that we didn’t cover that you want to share just about email marketing or your journey?
Liz:
I don’t think so. I’m looking over the notes that I had written down, but I just feel like just get started, just do it. it’s really not as bad as people make it out to. It’s certainly not as hard as people make it out to be. And the possibilities are endless. The only regret that I have with email marketing is that I didn’t start sooner because it’s just been so powerful, especially the past couple of years for my business. And I’m just so excited about it and can’t wait to continue growing with it.
Madison:
Yeah, absolutely. And I would love for you to talk about your email challenge that you have, because I know you ran it back in April, right? Yeah. And you have another one coming up in August. So if you want to share a little bit about what that is and then share also how people can work with you, if they are looking for more support on their blogging journey.
Liz:
I have a five day Start and Grow Your Email List challenge that starts on August 3rd. It’s a small group coaching challenge. There were about 15 people that did it the last time we ran it back in April and the results were awesome. in five days you basically go from having zero clue about email or having zero subscribers or no list or no provider to getting new subscribers, having an actual plan of how to talk to your subscribers for the future and just how to keep bringing in those new subscribers. So it’s basically like if you listen to all that we talked about today and you think, Oh my God, that’s so overwhelming. I don’t even know where to begin. This is in my opinion. I think it’s very affordable. It’s very easy to take action on it. It’s not overwhelming. and it’s really fun because you get to be with other people who are in the same boat as you and going through the same thing as you. So if you’re interested in that, the best thing to do is probably to you either shoot me an email, liz@thecleaningandcouple.com or I will get a link for Madison to include in the show notes where you can learn more about the challenge or you can get on my weekly blogging newsletter where I send out blogging tips every week. And we’ll obviously send you out more info there. So lots of different places to contact me.
Madison:
Yeah, absolutely. And we’ll put all of those in the show notes. And like I said, a couple of times, I just love following you as a blogger, but also as a friend. And so I would highly recommend to anyone listening that doesn’t know Liz and doesn’t follow her to follow along because she just is full of resources and inspiration and yeah, I’m a huge fan of Liz, if you can’t tell.
Liz:
Well I’m a huge fan of you, I felt like we could go on and on. Just talking about great one another is, but my business would not be where it is today without you, Madison, and what you’ve done for my site. And you’ve helped make my brand and just my business come to life and I’m forever grateful for you for it. and just really thankful for you.
Madison:
Oh, well, thanks so much! I hope that you guys enjoyed this episode. And like I said, definitely check out the show notes for all of the links that we talked about. I know we touched on a lot of things, but I hope this was helpful for you guys to just learn about email marketing and hopefully have the confidence to get started with it. If you’re still not feeling confident, definitely check out that challenge that Liz has in August. And I just want to say thank you so much, Liz, for being on the podcast and just sharing all of your knowledge with us.
Liz:
Thank you. This is so fun. Thanks for having me.

Liz Falcigno is the founder of The Clean Eating Couple, a website all about simple, easy to follow, healthy recipes. – most of which are paleo/Whole30. Liz has grown her site from a hobby to a 6 figure business, and in addition to running her blog – she coaches other bloggers to grow their sites into a business.
OMG thank you so much! I love convertkit but couldn’t afford to keep it. I had NO IDEA they now have a free account. I’m switching over next week and getting back on track with email marketing.
by the way, I knew about this podcast and episode because I’m on Liz’s list 🙂
Yay!! I’m so glad 🙂 The free account is definitely a recent thing. Hope you like it!