Design Launch: The Schmidty Wife

The Schmidty Wife by Lauren Schmidt is a food blog creating real fresh food for real fun families. Delicious recipes that are easy to make for any home cook, they focus on fresh and real ingredients that people are familiar with. From easy weeknight meals to lightened-up comfort foods everyone will find something they like. The Schmidty Wife is for any parent who wants to make fun healthy meals so they can sit down and eat together as a family.

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Custom website design for food blog: The Schmidty Wife

Project details: Brand Strategy & Logo Design | Website Design

Some of Lauren’s goals were:

• Up her blogging game
• Step up her brand and website to match the great content she is sharing

This Slow Cooker Pot Roast recipe is a perfect example of Lauren’s content and we couldn’t love it more.

Lauren focuses on real fresh food for real fun families and this was the inspiration behind her logo. The lime and lines = real fresh food and the fun layout of text = real fun families.

And we cannot mention food and family and leave out how important it is to sit down and eat together as a family, and how this helps with bonding, for every single member of the family. Lauren hopes to help families do just this with her blog. In this day and age of screens here and screens there, who can’t use a reminder about this?