MinShein from Joyous Apron came to us ready to transform her brand into something as special as her recipes! After years of creating incredible content, she knew it was time to give her brand the professional polish it deserved – something that would truly reflect her unique culinary voice and connect with her audience.

This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.

Custom brand design for food blog: Joyous Apron

Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design

Through our branding intensive, we cooked up the perfect recipe for MinShein’s success. We started by refining her niche, making sure her brand story would resonate deeply with her ideal readers. Then we crafted core messaging that captures the heart of what makes Joyous Apron unique.

But we didn’t stop there! We designed a fresh visual identity that instantly welcomes visitors and tells them they’re in for something special. The new look, paired with custom ebook and freebie designs, perfectly balances professionalism with the warmth and joy that MinShein brings to her cooking.

The result? A brand that feels as authentic as her recipes! MinShein now has a polished, professional presence that truly reflects who she is and the amazing content she creates. Her site isn’t just attracting visitors anymore – it’s turning them into devoted fans who can’t wait to see what she cooks up next.

Through our branding intensive, MinShein was able to say goodbye to her DIY brand and hello to a sophisticated identity that makes her content shine even brighter. Now that’s what we call a brand transformation served with joy!