We had the pleasure of working with Georgina from From the Larder on a Branding Intensive project to elevate her food blog’s visual identity. After years of building her culinary community, Georgina knew it was time for her brand to better reflect her evolved vision and expertise.

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Custom brand design for food blog: From the Larder

Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design

Through our strategic branding process, we developed a refined color palette that captures the warmth and authenticity of her recipes while maintaining a sophisticated edge. The new logo design seamlessly bridges her past and present, incorporating elements that resonate with her established audience while attracting new readers.

The refreshed branding has given Georgina’s content a cohesive visual framework that immediately communicates her unique perspective in the food blogging space. Her readers can now instantly recognize her content across platforms, creating a stronger connection with her brand and encouraging them to return for more of her culinary inspiration.

This transformation has equipped From the Larder with the professional polish and strategic direction needed to stand out in today’s competitive food blogging landscape, while staying true to Georgina’s authentic voice and vision.