We are launching a new series of posts to start showing off our amazing clients and the projects we have been able to work on with them. We’ll be catching up on these projects over the next few months and eventually be sharing these launches in real time!

First up on this showcase is Debra Klein.

I’ve known Debra for a few years now after redesigning her website originally back in 2016. At the time of her original design, she was focused on health coaching and was sharing recipes on her site to support her clients. The health coaching side of her business was the primary focus of her website.

As she started sharing more recipe content, she started to shift into wanting her site to reflect more of a food blog, rather than a service based website.

After discussing the best options for this shift, we decided a complete overhaul of her website would benefit her goals of growing her food blog! We decided to focus on redesigning her homepage to truly reflect a food blog and allow her health coaching side of her business to be a subtle part of the website.

Custom website design for food blog: Debra Klein

Brand Strategy & Logo Design | Website Design | Digital Product Strategy & Design

The goals of Debra’s project centered around making it easy for her audience to find the content they needed.

During our strategy call, Debra shared with me that her audience was looking to be able to browse her content by the diet that the recipe fit into.

Even though Debra doesn’t follow specific diets (other than plant-based), it was important to serve her audience by breaking down her content into dietary needs like gluten free, dairy free or whole30.

Some of our other goals were:

• Recipe index designed to dive into categories
• Homepage designed to showcase her brand messaging and niche
• Strategic freebie designed to capture people to email list
• Launch digital product to serve micro niche

Launching a digital product to a micro niche

A subset of Debra’s audience are people looking for plant-based recipes for Passover. This is a niche she has been working on for some time, especially because of her own network. With the launch of her new website happening right before the preparation for Passover season beginning, Debra wanted to launch a Passover Ebook to get her plant based Passover recipes into the families she serves!

Part of the support of this project was designing the ebook, sales page and supporting Debra in writing sales copy to launch this product!

What the client had to say

Can you share your goals for the project and any results you’ve seen so far?

Search was important to me. I also wanted it to look more modern/be more functional/look like a food blog….more professional and it definitely does. My traffic has picked up significantly….I’m guessing google really likes the new structure….and I think people appreciate how much easier it is to navigate.

What would you tell someone considering working with Grace + Vine Studios?

Madison has a wealth of knowledge about food blogs and what WORKS….she also has a gentle way of guiding the process in a way that leads you to where you need to go to find the answers that are inside you. Madison made the process less scary, by breaking it down into manageable pieces and kept me on track. My blog is now super functional, streamlined and beautiful….I LOVE it.