When Coley first came to us, her amazing food blog “Coley Cooks” was in need of an overhaul. Despite creating amazing recipes and high-quality content, Coley felt her existing website didn’t reflect the true personality of her brand or the caliber of her work. Through our custom website design process we were able to help Coley achieve her goals of creating a beautiful site that is a truer reflection of her work!

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Custom brand design for food blog: Coley Cooks

Project details: Brand Strategy & Logo Design | Website Design | Digital Product Strategy & Design

Coley was ready to take her blog to the next level with branding and web design that made a strong stylistic statement. Her goal was to build a trustworthy, professional brand identity to match the high standard of her classic Italian and seafood recipes.

The Branding Process

We began with an exploratory branding questionnaire to uncover Coley’s preferences, inspirations, and her vision for the Coley Cooks brand identity. Her responses provided the creative direction for original logo concepts, color palettes, typography and patterns that embodied her cooking niche.

Through multiple revision rounds, we defined a warm, elegant and sophisticated aesthetic with pops of bright color.

Custom Web Design

With branding complete, we turned our focus to designing and developing a fully custom WordPress website. The goal was to craft an online experience that immerses visitors in Coley’s brand perspective while elevating her delicious recipes.

Beyond aesthetic impact, strategic layouts ensure an engaging user experience on any device. Beautiful grid-style navigation and intuitive category sorting make it easy to discover delectable recipes. Individual recipe pages are visually stunning yet functional for modern cooks who want a clear, step-by-step process to follow.

Finally, strategic search engine optimization ensures that Coley’s remarkable recipes get the attention they deserve from Google and can be found by her ideal engaged and enthusiastic audience.

We’re honored to help passionate creators like Coley build beautiful brand experiences that unlock their full potential and make a lasting impression on their audiences!