Becky shares gluten-free recipes that show readers how to unlock all the foods they’d otherwise never be able to eat again. She does this using easy-to-follow methods and uses ingredients that are easily obtainable in supermarkets, bringing back convenience to gluten-free cooking and baking.
Becky shares that back when she started a gluten-free diet 13 years ago, there were very few products available in supermarkets and gluten-free recipes online yielded very mixed results. This led her to start creating her own recipes and posting them on her blog and the rest is history. Becky shares all kinds of recipes, like her Mini Egg Tiffin Recipe and promises that nobody would even be able to tell it is gluten-free.
Becky’s branding came to be by combining elements that she wants at the forefront of her reader’s minds: the cake slice because this is something that is often missed when someone goes gluten-free and the colorful dots are meant to remind someone that a gluten-free life can still be a FUN life.
Becky’s approach to her website is about making gluten-free feel normal again and she tries to stay away from giving off a “clinical” vibe. She thinks gluten-free recipes can be fun, happy and positive and her overall site is a perfect representation of this. Being gluten-free does not have to get in the way of having a normal life!
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Custom brand design for food blog: Becky Excell
Project details: Brand Strategy, Logo & Website Design | Email & Page Design | Pinterest Templates
What the client had to say:
We wanted a site that had the same feel as my books and I also had quite specific needs about the recipe landing page. Definitely both goals were accomplished! One thing I have immediately noticed is how much people just generally prefer the new site! They have mentioned how great it looks aesthetically and also how much easier it is to navigate.