Our Crafted websites have been a hit since we started offering these back in the spring of 2023! We have absolutely loved the feedback on our client launches for our custom brand and website designs and wanted to showcase our Crafted clients in a similar way.
What is Crafted? Our new Crafted Website Package is for bloggers who are looking to break away from pre-made themes to create something unique, without sacrificing SEO or site speed.
Each quarter we will share a round up of our client launches to share with you. We hope this can share a behind the scenes look at our Crafted projects to help you see how Crafted can benefit your blog, too.
We had the pleasure of working with Kate from Gift of Hospitality on our Crafted Website Package. Kate’s blog is a treasure trove of nostalgic recipes, capturing the essence of home-cooked meals that evoke warmth and familiarity. Her audience, primarily comprised of women aged 60 and above, cherish the opportunity to relive cherished culinary memories from their childhood or passed down through generations.
Kate’s primary goal was to create a website that catered to the unique needs of her audience, ensuring an effortless and enjoyable browsing experience, both on desktop and mobile devices. She envisioned a platform where her readers could lose themselves in a seamless journey through recipe after recipe, reminiscing and savoring the flavors of their past.
Through our Crafted process, we meticulously designed a website that prioritized user experience and engagement. Along with new branding and implementing a new email list growth sequence, we were able to help Kate give her site a fresh update and take her business to the next level.
Crafted Web Design: Plant Based RD
Project details: Crafted Website

Catherine came to us with the primary objective to enhance the SEO of her website, building upon the success of her previous redesign. She sought to extend the SEO-friendly elements beyond her homepage, ensuring that her content was easily discoverable and accessible to potential readers and cookbook enthusiasts alike. With the impending launch of her new cookbook in July 2024, Catherine recognized the importance of leveraging her website as a powerful promotional tool.
Through our Crafted process, we meticulously optimized Catherine’s core website pages, including the homepage, category pages, recipe index, and about page, for improved SEO and engagement. To support the promotion of her upcoming cookbook, we implemented custom newsletter sign-up forms, including inline opt-ins, homepage offers, and Google-friendly modals and pop-ups. These features empowered Catherine to build and nurture her audience, fostering a loyal community of readers and potential book buyers.
Crafted Web Design: This Delicious House
Project details: Crafted Website

When Angela came to us she had a vision to create a visually stunning platform that truly showcased her mouthwatering recipes and captivating food photography. One of Angela’s primary goals was to elevate the aesthetic appeal of her website, with a focus on highlighting her stunning photographs and ensuring that her recipe posts were easy to read and navigate. She recognized the power of visuals in captivating her audience and sought to create an immersive experience that would keep visitors engaged and inspired.
Additionally, Angela sought to revamp her category structure by updating and creating more subcategories. We worked closely with her to optimize the categorization system, ensuring that her content was organized in a logical and intuitive manner, making it easier for visitors to discover and explore the diverse range of recipes on her website.
Crafted Web Design: Travel Mamas
Project details: Crafted Website

We had the pleasure of collaborating with Colleen, the seasoned travel blogger behind Travel Mamas. With a keen eye on enhancing her online presence, Colleen sought to elevate her website’s performance, user experience, and revenue potential.
One of Colleen’s primary objectives was to optimize her website’s page speed, ensuring that her readers could access her captivating travel content without frustrating delays. In today’s digital landscape, page speed is a critical factor in retaining visitors and providing a seamless browsing experience, which aligned perfectly with our expertise.
In addition to page speed optimization, we focused on enhancing the overall user experience (UX) of Colleen’s website. By leveraging custom blocks and block patterns tailored to her unique brand, we crafted an intuitive and visually appealing interface that captivated visitors and encouraged them to explore her travel adventures further. Our attention to detail in UX design fostered increased engagement and longer session times, ultimately contributing to the growth of her audience.
Crafted Web Design: Eat Blog Talk
Project details: Crafted Website

When Megan approached us about refreshing her website for the Eat Blog Talk podcast, one key requirement stood out: she wanted a more professional and helpful online presence. As the founder and host, Megan knew her site needed to match the level of quality and expertise her show delivers. We recognized that Megan’s existing website didn’t accurately reflect the value Eat Blog Talk provides to its listeners. It was time for an elevated, modern design that would engage her audience from the first click.
Combining over 25 years of WordPress experience, our team got to work crafting a completely custom website tailored to Megan’s brand. Built on a lightweight yet flexible Blocks foundation with a Kadence child theme, her new online home features unique block patterns and designs that make her podcast stand out.
The end result is a professional, modern website tailored to the Eat Blog Talk brand—one that instantly conveys value and establishes authority. Megan’s podcasting expertise is now matched with an online presence she can be truly proud of!

Is Crafted right for you?
Our spots for 2024 are open! We would love to work with you to create something outstanding for your blog to take it to the next level of success. Simply click the button below to receive a proposal from us with all the details.
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