Sharon from Practical Southern Cooking came to us ready to launch her new website with a strong brand identity. As a seasoned home cook sharing authentic and simple Southern comfort food recipes, she needed her brand to reflect both her expertise and approachable teaching style.

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Custom brand design for food blog: Practical Southern Cooking

Project details: Brand Strategy & Logo Design
Through our Branding Intensive package, we refined her niche to focus on practical Southern cooking for home cooks wanting to master traditional recipes without having to spend all day in the kitchen. We developed core messaging that emphasizes her straightforward approach and deep knowledge of Southern cuisine.
For her visual identity, we created a clean, professional logo design that balances modern sophistication with Southern charm. The brand elements we developed help position her as a trusted expert while maintaining the warmth essential to connecting with home cooks.

Sharon left equipped with a cohesive brand system ready to engage her ideal readers – those seeking authentic Southern comfort food recipes with clear, practical instruction. Her new professional look perfectly sets the stage for her website launch and growth.










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