Systems, systems, systems. One of my favorite things to talk about. Honestly, whenever I feel overwhelmed about something in my business, it usually means I need a system for it. And growing your blog is no different!
Systems are great because they take some of the guesswork out of how you’re going to do something. Whether you are in the beginning phase of your blog or are a little more established, setting up these systems will save you a lot of headaches and will lead to that traffic growth you have been aiming for!
Content Creation and Promotion
When establishing systems for your blog, one of the most important things that you can put in place is how you create and promote content. As you begin to flesh out what that looks like, here are some helpful points to consider:
- How frequently can you develop and photograph recipes?
- How many blog posts do you want to create?
- How much time/support do you have for writing blog posts and scheduling them?
- How are you going to promote your blog posts? What tools will you use and how will you promote them?
The next system that is important as you are growing your blog, and specifically focusing on growing your traffic, is a system for keyword research. It’s one thing to find a good keyword for a blog post that you are writing in the moment, but it’s another thing all together to have a system for finding keywords more in bulk that are a good fit for you and will help take the guesswork out of which recipes do develop and prioritize.
A good keyword tool is also essential so you can track your own keywords and have a pulse on how they are doing, plus finding opportunities for new blog posts and keeping them on a list.
Another part within this system is really understanding and knowing the “level” that your blog is at for keyword volume and being mindful of stretching that volume to the next level, without going for keywords that are out of your league.
Administrative and Tech
These systems may not be the most fun or exciting to work on, but they will save you so much time and energy in the long run.
On the tech side of things, it’s important to remember that you don’t want to wait until your tech is failing to upgrade. As you are planning for growth, I highly recommend investing in your tech. Several ways you can do that are:
- Your plugins (upgrading to premium versions when needed for plugins like Yoast, WP Recipe Maker, Tasty Links, etc.)
- Hosting (10/10 recommendation for Bigscoots)
- Email marketing (Convertkit vs a free or less advanced option)
- Your website (Crafted vs a free theme)
When it comes to the administrative side, you’ll want to think about having systems around tasks such as replying to comments, checking and organizing your inbox or even saving receipts.
These are all systems I wish I had created sooner for my blog! I truly believe that they will help to stabilize your business to where you’re able to grow more without having some of the headaches and heartaches of growing too fast.
ready to take your food blog to the next level?
We work with food bloggers looking to stand out of the crowd through custom brand and website design.