How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I’m sharing a handful of tools you can use to truly get to know your audience.
Using Demographics
- Google analytics for harder demographic info
- Use social media for demographic info and compare to your analytics
Using Surveys
- Full blown surveys
Ask a mix of questions about demographics and open ended questions
Using Email Marketing
- Ask questions throughout emails
- Use your emails to send surveys
- Always reply to your emails!
Using social media
- Experimenting with content
- Looking at your super fans – who else are they following? What do they share?
- Having conversations on social media
- DMing with readers – reply and start a conversation
- Send audio or video messages
- Polls on Instagram
- Use questions feature
Making logical connections
- Making connections between the popular content you have
- Making assumptions about your audience’s struggles
- Experimenting with social media content to see what resonates
What to do with this information
- Use the tools above to make connections
- Write down common trends, words people use
- Use what people share to create social media content as an experiment
- You don’t have to create full blown blog posts out of this right away
Pin for later
Come browse my Pinterest for more inspiration >>
topics
Browse through some of the topics we discuss on the blog, then click over to see all the posts within that topic!
hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
Hi Madison! I just wanted to thank you for this episode — I got a lot of great tips from it.
Hi! I am trying to find the episode but can’t. Can you please send the link? Thank you.