Tori Avey shares authentic recipes and food history from the Mediterranean and around the world. Tori was introduced to global cuisine by her grandparents, who spent their retirement years traveling the Mediterranean in a VW camper bus with a kerosene-fueled kitchenette. The flavors they brought back from their adventures expanded Tori’s palate, while their passion for history inspired her to learn the deeper story behind each recipe. Through her own travels, Tori has made friends with culinary experts in kitchens all around the world. Her passion for food, cultural exploration, and healthy living led to the creation of her website where you will find hundreds of authentic and well-tested recipes for the adventurous home cook, as well as cooking tutorials and tips for enjoying a healthy, balanced life.
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Custom brand design for food blog: Tori Avey
Project details: Brand Strategy, Logo & Website Design | Email Campaign & Freebie Design | Media Kit | Animated Logo
Some of Tori’s goals included having a design that was more modern, clean, sleek, user-friendly and SEO-friendly. For the design in Tori’s branding we included a circle stamp element that points back to post cards/traveling, a spoon + fork to signify recipes, and the flourish in the stamp is symbolic of Mediterranean tile design.
Tori hopes to reach those who are more intellectually curious about the history and roots of the recipes they are making for their families. On her site, the reader learns a lot about the dish itself and its history. One of Tori’s favorite recipes is hummus and this is one of the first recipes she blogged about.
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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
