Natalie from The Mindful Mocktail reached out to us feeling frustrated with her brand identity and website. She looked at her blog and couldn’t shake the feeling that everything felt “tired and dated” – from her colors to her overall design, it all seemed juvenile and amateur compared to the sophisticated mocktail content she was creating.

Her biggest pain points were crystal clear: she desperately wanted a more sophisticated look, needed darker colors in her palette to create that premium feel, wanted her blog posts to flow more naturally and was practically begging us (her words: “please please PLEASE!”) to help her design a better recipe card that would actually showcase her beautiful creations properly.

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Custom brand design for food blog: The Mindful Mocktail

Project details: Brand Strategy & Logo Design | Crafted Semi-Custom Website Design

Natalie was the perfect fit for our Branding Intensive and Crafted services.

Through our comprehensive branding process, we dove deep into understanding her audience and crafted a sophisticated brand strategy that truly reflected the quality of her content. We designed a refined logo and developed that coveted darker color palette she’d been dreaming of. But the real game-changer? We created stunning brand elements that flowed seamlessly throughout her blog posts and designed that recipe card she’d been hoping for.

Then through our Crafted process, we completely transformed Natalie’s website using our custom blocks and Kadence child theme approach. We created a sophisticated design that finally matched the elevated content she was producing, with seamless brand color integration throughout her blog posts and a homepage that actually converts visitors into subscribers.

But the real game-changer? Those custom recipe cards she’d been desperately hoping for! We designed beautiful, functional recipe cards that showcase her mocktails in a way that makes readers want to try every single recipe.

The transformation was incredible. Natalie went from feeling embarrassed about her brand to having a visual identity and website that she’s genuinely proud to share. Her new branding and Crafted website perfectly capture the mindful, sophisticated approach she brings to mocktail creation, and she now has the modern, tech-savvy foundation she needs to grow her blog with confidence!