Our Crafted websites have been a hit since we started offering these back in the spring of 2023! We have absolutely loved the feedback on our client launches for our custom brand and website designs and wanted to showcase our Crafted clients in a similar way.
What is Crafted? Our new semi-custom website package is for bloggers who are looking to break away from pre-made themes to create something unique, without sacrificing SEO or site speed.
Each quarter we will share a round up of our client launches to share with you. We hope this can share a behind the scenes look at our Crafted projects to help you see how Crafted can benefit your blog, too.
Crafted Web Design: From The Larder
Project details: Crafted Website
After a decade of food blogging, Georgina from From the Larder came to us feeling her brand and website had lost their cohesiveness. While focusing on launching her baking course, her blog traffic had begun to dwindle, and she knew it was time for a refresh that would reflect her expertise and reignite engagement.
With a combination of our Crafted and branding intensive services, we completely transformed Georgina’s online presence. We built her a unique, modern website using blocks and a customized Kadence child theme that broke away from the cookie-cutter look of premade themes. The custom block patterns we designed specifically for her brand gave her site a distinctive feel that perfectly showcased her culinary perspective.
We optimized her core pages—homepage, recipe index, categories, and about page—for both SEO and user experience, making it easier for visitors to discover her content and stay engaged. The custom newsletter sign-up forms we created helped her capture more leads to promote her baking course.
What made this project special was seeing how the refresh aligned with Georgina’s return to active blogging. With her beautiful new website and cohesive branding, she now has the perfect platform to reintroduce herself to her audience and integrate information about her baking course seamlessly with her blog content.
Crafted Web Design: My Suburban Kitchen
Project details: Crafted Website
When Shannah from My Suburban Kitchen reached out to us, she was facing a common but critical challenge – her food blog was running on an outdated theme that hadn’t been updated in years. Rather than patching up an aging framework, she wisely decided it was time for a complete refresh to make her site more SEO-friendly and modern.
Through our Crafted website package, we completely transformed My Suburban Kitchen into a standout food blog that perfectly balances uniqueness with technical excellence. We built her a flexible, fast-loading site using blocks and a customized Kadence child theme that immediately set her apart from blogs using standard premade themes.
What made this project special was seeing how the custom blocks and patterns we designed specifically for Shannah’s brand brought new life to her content. Her recipe posts now shine with optimized layouts for EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) that both Google and her readers love.
The transformation went beyond aesthetics – we optimized her core pages for both search engines and user engagement, creating intuitive navigation and eye-catching newsletter sign-up forms that have significantly improved her conversion rates.
Shannah’s site went from outdated to outstanding, giving her a modern platform that showcases her recipes beautifully while incorporating all the technical elements needed for success in today’s competitive food blogging landscape. Another Crafted success story!
Crafted Web Design: My Chic Obsession
Project details: Crafted Website
Carolyn from My Chic Obsession came to us feeling limited by her basic website that lacked customization options and the elevated aesthetic her fashion brand deserved. She needed a site that would not only look more chic and sophisticated but also work harder to highlight affiliate links, boost newsletter signups, and keep readers engaged longer.
Through Crafted, we completely transformed her online presence. We built her a flexible, fashion-forward site using blocks and a customized Kadence child theme that gave her the customization options she craved while maintaining excellent site speed and SEO performance.
What made this project special was seeing how the custom blocks and patterns we designed specifically for her brand elevated her content to match her sophisticated style. Her fashion posts now shine with optimized layouts that showcase her affiliate products beautifully while subtly encouraging readers to stay longer and explore more.
We strategically redesigned her homepage, category pages, and recipe index to create an intuitive user experience that feels luxurious and cohesive. The custom newsletter sign-up forms we created perfectly complement her aesthetic while capturing more leads.
Carolyn’s site went from basic to breathtaking, giving her a truly chic platform that matches her content quality and keeps readers coming back for more. Her brand now has the polished digital home it deserves—another successful Crafted transformation!
Crafted Web Design: That Sourdough Gal
Project details: Crafted Website, Add Ons: Brand Refresh
When we met Rebekah from That Sourdough Gal, she was at an exciting crossroads. After building a solid social following and clarifying her blog’s purpose, she found herself limited by her design abilities. Her site organization had become so challenging that even she struggled to find her own posts when needed!
With Crafted we completely transformed her sourdough-focused blog into an intuitive, beautifully organized hub for her growing audience. Through our brand refresh add-on we were able to help Rebekah to achieve a cohesive brand throughout her site, in addition to using blocks and a customized Kadence child theme to perfectly capture her brand’s essence while giving her the structure she desperately needed.
What made this project special was seeing how the custom blocks and patterns we designed specifically for Rebekah’s brand brought new clarity to her content. Her recipe posts now shine with optimized layouts that guide readers effortlessly through her sourdough techniques and tips.
We completely reimagined her navigation system, creating intuitive category pages and a recipe index that makes it easy for readers (and Rebekah!) to find exactly what they’re looking for. The custom newsletter sign-up forms we integrated have helped her convert her social followers into loyal subscribers.
Rebekah’s transformation gave her a website that matches the quality of her sourdough expertise—organized, professional, and ready to support her growing community of bread enthusiasts.
Crafted Web Design: From Scratch Fast
Project details: Crafted Website
When Nicki from From Scratch Fast approached us, she was at an exciting turning point in her business. With a coaching practice launching and a new cookbook on the horizon for January 2026, she needed not just a blog refresh but a cohesive brand experience across multiple platforms that would tie together all aspects of her expanding business.
Through our Crafted website package, we completely transformed her food blog with a modern aesthetic that perfectly aligns with her Mind, Body, Spirit, FOOD newsletter. We built her site using blocks and a customized Kadence child theme that created a fresh, engaging experience while maintaining excellent SEO performance and site speed.
What made this project special was creating a seamless connection between her refreshed blog and the new personal brand website at nickisizemore.com. We designed custom blocks and patterns that maintained brand consistency across both sites while optimizing each for its specific purpose – content discovery on the blog and service offerings on her personal site.
The transformation included strategically redesigned core pages that highlight her expertise and make it easy for visitors to navigate between her blog, coaching services, upcoming cookbook, and newsletter. The custom sign-up forms we created have already helped her build her audience ahead of her book launch.
Nicki now has a cohesive digital ecosystem that supports all aspects of her business while maintaining her unique voice and vision!
Is Crafted right for you?
Our spots for 2025 are open! We would love to work with you to create something outstanding for your blog to take it to the next level of success. Simply click the button below to receive a proposal from us with all the details.
Leave a Comment