Barbara reached out to me early in 2020 to work together on new branding for her food blog, Butter and Baggage. She was very confident in her messaging, but need help bringing that messaging to life with visuals!
She’s from the town I went to college in and it was so fun to connect with her over the local farmer’s markets, which are the perfect place for her to gather inspiration!

We are launching a new series of posts to start showing off our amazing clients and the projects we have been able to work on with them. We’ll be catching up on these projects over the next few months and eventually be sharing these launches in real time! You can check out all of the client launches here.
Branding for food blog: Butter & Baggage

Project details: Branding | Collateral
Butter and Baggage is all about sharing recipes that are inspired by fresh ingredients and recipes that actually taste good and aren’t just edible.

After working on her branding, we were able to take her out of the box premade theme and customize it to really reflect the vision for her brand!

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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.


