How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? If you’re nodding your head right now, you’re not alone. So many food bloggers are creating incredible content but struggling with a brand foundation that just doesn’t quite feel right.

Here’s the thing: your branding isn’t just about having a pretty logo. It’s about having a clear filter for every decision you make in your business—from the content you create to the platforms you show up on to the products you develop. And when that foundation is shaky? Everything else feels harder than it needs to be.

That’s exactly why we’ve updated our branding package for 2026 with some game-changing additions that I’m genuinely excited to share with you.

The Real Cost of Not Having a Brand Foundation

Before we dive into what’s included, let’s talk about what happens when you don’t have a solid brand foundation. Because maybe you’ve been thinking your Canva logo is “good enough” or that branding is something you can put off until later.

Here’s what that’s actually costing you:

Problem #1: You’re Wasting Hours Reinventing the Wheel

Every time you create something new—a Pinterest graphic, an email template, a freebie design—you’re starting from scratch. Nothing feels right. You’re spending creative energy on design decisions instead of on CEO-level work and content creation (the things that actually drive revenue in your business).

Problem #2: You’re Lacking Clarity and Confidence

You can’t figure out where to focus your time. Should you be on TikTok? YouTube shorts? Instagram? You’re showing up everywhere, hoping something sticks. You’re chasing keywords that don’t connect with your audience. Your website feels patchworked together, so you don’t want to promote yourself. And when someone asks what makes you different? You stumble through an answer.

All of these problems exist because you don’t have a brand foundation. And branding isn’t about having a pretty logo—it’s about having clarity and confidence in every business decision you make.

Why We Never Just Design Logos

People come to us all the time asking if they can get “just a logo.” And we always say no.

Here’s why: Without brand strategy, the visuals will always fall flat. You could have a stunning logo that doesn’t connect with your ideal audience. You could have something trendy that feels outdated in a year.

Strategy first. Always.

That’s why our branding package has always had two major components: strategy and visuals. And for 2026, we’re taking both to the next level.

What’s Inside: The Strategy Side

Brand Strategy & Messaging Deep Dive (NEW & IMPROVED!)

This has always been part of our process, but we’re taking it up several levels for 2026.

You now get a concrete, 12-13 page reference document that includes:

• Your brand voice, messaging, and ideal audience clearly defined
• Quick reference notes for content creation
• Your audience’s main pain points and goals
• Content ideas that will always work with your audience
• Updated social media bios (multiple options to plug and play)
• Lead magnet ideas
• Content checklists
• Website messaging strategy
• And so much more

This document becomes your filter for every single business decision. Should you create that digital product? Launch on that new platform? Write that blog post? Run it through this document and you’ll know.

The inspiration for this came from a brand messaging document I received from a podcast pitching agency I worked with. That document became absolute gold for my food blog. I added it to a project in Claude (my preferred AI tool), and now every piece of content I create runs through that filter.

I realized our clients deserved something equally powerful and concrete to reference.

What This Means for You

You’ll stop guessing. No more wondering if you should be on a certain platform or create a certain type of content. Everything you need to know about your brand—who you are, who you help, and what you help them with—is documented and ready to reference.

What’s Inside: The Visual Side

This is what most people think about when they hear “branding”—and yes, we absolutely deliver here too.

Complete Logo System

You get multiple logo variations for different scenarios:

• Primary logo: Your main logo, typically used in your website header
• Alternate logo: A stacked version or different layout for various uses
• Submarks: Perfect for packaging, stickers, website footers, or social media images

Custom Typography & Color Palette

We’re not just choosing trendy colors and fonts. We’re creating a timeless visual identity specifically for your brand and audience.

Custom Brand Mood Board

We start every project with this. It helps us nail the aesthetic direction and ensures we’re on the same page visually. When you look at your mood board, it should evoke the emotions you want your audience to feel.

Custom Brand Pattern

This is a fun element that brings everything together—perfect for your website, business cards, or even a physical cookbook (one of our clients just used hers in a cookbook she published!).

18-Page Brand Guide

This is your visual reference manual. Hand it to team members, designers, or anyone you’re working with on branded materials. It shows exactly how to use your brand—and how NOT to use it (with examples of what not to do).

This visual foundation means you’ll stop wasting hours in Canva. Everything is decided and documented. You just follow the guide.

What’s New for 2026

1. Implementation Guide (BRAND NEW!)

Here’s a gap we noticed: Clients would receive their beautiful new branding, and then… it would sit in a folder for months. Not because the branding wasn’t amazing, but because implementation was just another item on the to-do list.

So we created video tutorials and written guides showing you exactly how to add your new branding to common website platforms—Feast, Kadence, whatever you’re using. Your brand gets implemented immediately instead of sitting on your to-do list indefinitely.

2. Optional Strategy Call (NEW!)

This is my absolute favorite addition.

I love strategy work. I love ideation, problem-solving, and helping food bloggers think through their business decisions. This has always been part of our custom web design package, but now it’s available as an add-on for branding clients too.

This is a one-hour strategy call with me where we can dig into:

• Product strategy and digital product ideas
• Audience insights
• Brand messaging
• Web design opportunities
• Really anything within the world of food blogging

Think of it as brand strategy meets coaching. You get my strategy brain focused on your food blog.

3. Two Marketing Materials Designed for You

We design two marketing materials of your choice so you can start using your brand immediately:

• Pinterest templates
• Ebook template
• Freebie design
• Email marketing template (Kit, MailerLite, MailChimp, Flodesk)

This ensures you have the tools to use your brand right away—not just files sitting in a folder.

The Process: How It Works

Our branding package follows a 3-day intensive timeline. Here’s what that looks like:

Before Day 1: You receive your questionnaire immediately after booking so you have time to think through the details.

Day 1: Strategy

• Brand messaging document delivered
• Mood board presentation to confirm aesthetic direction

Day 2: Full Branding Presentation

• Complete brand suite revealed

Here’s what makes us different: We use a one-concept model. We work through hundreds of ideas behind the scenes, then present ONE fully developed concept with all the pieces working together—logo system, colors, fonts, patterns, everything.

When you see all the elements together instead of choosing between disconnected options, it makes so much more sense. And honestly? It’s usually a home run. It’s very rare that clients need a completely different concept.

Day 3: Final Refinements

• Any tweaks made to the brand
• Final files prepared
• Brand guide created
• Marketing materials delivered

Who This Package Is For

We’ve worked with food bloggers at all stages—from brand new to well-established. This package works for multiple seasons of business because whether you’re just starting or you’ve found success, if you don’t have a solid brand foundation, you need one.

This package is perfect for you if:

• You’re constantly recreating graphics and second-guessing design decisions
• You’re changing Pinterest templates and fiddling with fonts and colors constantly
• You lack clarity on who you help and what makes you different
• You want to stop wasting hours in Canva
• You’re ready for a professional visual brand that matches your quality content

What You’ll Walk Away With

At the end of our 3 days together, you’ll have:

• Confidence in your design decisions
• Clarity on your content direction
• A professional visual brand that matches your quality content
• Hours back in your week (no more second-guessing or Canva spirals)
• A concrete reference document you can use for every business decision
• Implementation guides so you can use your brand immediately

Why These Changes Matter

Our branding package has always been one of our top-selling services. Our clients are incredibly happy with their brands. These changes didn’t come from negative feedback—they came from wanting to make something great even better.

That brand messaging document I received changed everything for my business. My clients deserved something equally powerful.

The implementation guide came from seeing a gap. The weak link wasn’t the branding quality—it was that implementation became another to-do. Now, with video tutorials, your brand gets used right away.

Your Next Step

If you’ve been thinking about your branding all year, let me ask you this:

What if 2026 was the year your branding finally felt aligned? The year it supported your business instead of holding it back?

What opportunities would open up if you had a brand that reflected the business you’re building?

Here’s the thing: The end of the year is here. Our office will be closing down for a couple of weeks for the holidays. But we still have a few spots available in December if you want to get this done before the new year.

And if you’re not quite ready to book yet, that’s okay too. Our 2026 calendar is open, and I’d love to chat with you about whether this package is the right fit—or if one of our web design packages (or a combination) would work better for your needs.

You can:

• Book a free discovery call right here!
• DM me on Instagram (I love a good voice message!)
• Email our team—we can answer your questions and send you a detailed proposal

No pressure. Just an honest conversation about where you are and where you want to go.

The Bottom Line

Your brand is the foundation for everything in your business. And if you don’t have that foundation in place, you’re building on shaky ground.

2026 can be the year everything changes. The year you stop spinning your wheels on design decisions. The year you get clear on who you are and who you serve. The year your brand finally feels like it fits.

Let’s make it happen.