What is branding? Why is it important for your business? The specific definition of branding is the process of creating a unique name and image, establishing a significant and differentiated presence. Notice that the definition of branding is not a logo or simply the visual representation of a brand. It is so much more than the visual brand mark (logo)… Read More
A business mission statement is the backbone to your business and its success. It can help explain what you do and who you do it for – which is an essential part of sharing your services with others. If you’ve ever had a difficult time articulating who you are and what your business has to offer, a mission statement is your solution.