Jessica reached out to us at the most exciting—and nerve-wracking—moment in a food blogger’s journey: launching her website for the first time.

“I am a new food blogger, launching my website for the first time,” she told us. “I want to ensure that when I launch that the website looks professional, aesthetic and legit.”

Starting a food blog from scratch is daunting enough without worrying whether your brand looks credible and professional. Jessica knew that first impressions matter, and she didn’t want to launch with branding that screamed “beginner” or felt thrown together at the last minute.

This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.

Custom brand design for food blog: Whisk & Wine

Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design

Through our Branding Intensive, we were able to give Jessica exactly what she needed to launch with confidence. We conducted a thorough audience deep dive to understand who she wanted to reach with her wine and food pairings content, developed a strategic brand foundation that positioned her as an approachable expert, and created a logo and visual identity that felt both sophisticated and welcoming.

The transformation gave Jessica something many new bloggers don’t have from day one: a cohesive, professional brand that looks like it belongs to an established blogger. Instead of launching tentatively and rebranding later, she launched with the polished, intentional presence that helps new visitors take her seriously from their very first click.

Jessica now has the confidence to share her work knowing her brand reflects the quality and expertise she brings to every recipe and pairing she creates. She’s building her audience on a strong foundation from day one—something that will serve her well as Whisk and Wine grows.

Ready to launch your blog with the professional brand it deserves? Let’s chat! Click here to reach out!