Jessica reached out to us at the most exciting—and nerve-wracking—moment in a food blogger’s journey: launching her website for the first time.
“I am a new food blogger, launching my website for the first time,” she told us. “I want to ensure that when I launch that the website looks professional, aesthetic and legit.”
Starting a food blog from scratch is daunting enough without worrying whether your brand looks credible and professional. Jessica knew that first impressions matter, and she didn’t want to launch with branding that screamed “beginner” or felt thrown together at the last minute.
This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.
Custom brand design for food blog: Whisk & Wine
Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design
Through our Branding Intensive, we were able to give Jessica exactly what she needed to launch with confidence. We conducted a thorough audience deep dive to understand who she wanted to reach with her wine and food pairings content, developed a strategic brand foundation that positioned her as an approachable expert, and created a logo and visual identity that felt both sophisticated and welcoming.
The transformation gave Jessica something many new bloggers don’t have from day one: a cohesive, professional brand that looks like it belongs to an established blogger. Instead of launching tentatively and rebranding later, she launched with the polished, intentional presence that helps new visitors take her seriously from their very first click.
Jessica now has the confidence to share her work knowing her brand reflects the quality and expertise she brings to every recipe and pairing she creates. She’s building her audience on a strong foundation from day one—something that will serve her well as Whisk and Wine grows.
Ready to launch your blog with the professional brand it deserves? Let’s chat! Click here to reach out!
ready to take your food blog to the next level?
We work with food bloggers looking to stand out of the crowd through custom brand and website design.
Pin for later
Come browse my Pinterest for more inspiration >>
topics
Browse through some of the topics we discuss on the blog, then click over to see all the posts within that topic!
hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
