Chris and Scott reached out to us with a challenge many established food bloggers face—they’d been successfully running The Café Sucre Farine since 2011, but their branding hadn’t evolved with their business.

“We just need an update and refresh of our logo since we’ve been around since 2011,” they explained. “We want our readers to recognize us, but we need more definitive branding.”

This is such a common situation for bloggers who’ve been in the game for over a decade. Their content had matured, their audience had grown, and their expertise had deepened, but their visual identity was still stuck in 2011.

This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.

Custom brand design for food blog: The Café Sucre Farine

Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design

Through our Branding Intensive, we were able to honor their established presence while giving them the polished, cohesive brand they needed for this next phase of their business. We conducted a thorough audience deep dive to understand how their readers had evolved over the years, developed a strategic brand foundation that reflected their current expertise, and created an updated logo that felt fresh while maintaining the recognition factor they’d built over more than a decade.

The transformation gave Chris and Scott exactly what they were looking for—a brand that feels intentional and professional while still honoring the loyal community they’ve built since 2011. They now have the definitive branding they needed to confidently move forward, plus all the launch materials to implement everything seamlessly.

Sometimes the best rebrand isn’t starting over—it’s thoughtfully evolving what’s already working while elevating everything else to match.