Design Launch: Simplicity And A Starter

McKenna from Simplicity And A Starter approached us with a vision that reflected her remarkable journey. What began as a “small side hustle” had blossomed into a thriving business in just under two years, and she was ready to invest back into her growing brand with a website that truly matched her success.

This is a series of posts to show off our amazing clients and the projects we have been able to work on with them! You can check out all of the client launches here.

Custom brand design for food blog: Simplicity And A Starter

Project details: Brand Strategy & Logo Design | Website Design

As a sourdough specialist in an increasingly crowded niche, McKenna needed more than just a functional website—she needed a digital home that would help her stand out while creating an exceptional experience for her dedicated community. She recognized that while her existing site was “doing the job,” there were clear opportunities for improvement that could take her business to the next level.

Through our custom website design service, we embarked on a comprehensive journey starting with an audience deep dive to truly understand what her readers were looking for. This foundation informed every aspect of the project, from the strategic branding decisions to the intuitive navigation pathways.

The custom theme we developed for McKenna perfectly balances beautiful aesthetics with powerful functionality. Every element was thoughtfully considered to create that “visually appealing and smooth experience” she was hoping for—one that keeps her audience coming back again and again. The new design incorporates strategic elements to boost engagement while maintaining excellent site speed and SEO performance.

What makes this project particularly special is how it represents McKenna’s evolution from side-hustler to successful entrepreneur. The new brand and website not only reflect where her business is today but are built to support her continued growth tomorrow. The improved user experience has created a more meaningful connection with her audience, while the professional presentation has opened doors to new partnership opportunities.

We’re thrilled to see how this transformation has equipped McKenna with everything she needs to continue standing out in the sourdough space while delivering exceptional value to her community!