Ashley came to us with a beautiful vision — a directory platform where Christian coaches and service providers could connect with the entrepreneurs who need them most. She wanted Purpose Pages to be the go-to resource for Christian business owners seeking support in their business, their faith, and their personal development.
But to attract the right audience and build trust with both her directory members and her visitors, she needed a brand that clearly communicated her heart and her mission.

This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.
Custom brand design for food blog: Purpose Pages

Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design
Through our Branding Intensive, we took a deep dive into Ashley’s audience, her messaging, and the unique space Purpose Pages occupies in the online Christian business world. We worked to align the heart of her vision with a visual identity that felt both professional and deeply personal — because for Ashley, faith and business aren’t separate things, and her brand needed to reflect that.
She walked away with a cohesive brand identity, a clear strategy for connecting with her ideal audience, and the launch support she needed to show up confidently from day one.

Ashley no longer had to wonder whether her brand was communicating the right message — because now, everything from her logo to her color palette tells the story of what Purpose Pages is all about the moment someone lands on her page.













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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
