Alyssa came to us feeling completely disconnected from her own brand. After years of focusing solely on creating amazing recipe content, she realized her visual identity was holding her back from forming genuine connections with her readers.

“It’s BEYOND time I revamp my branding,” she told us. “I’ve played it so safe with ‘good enough’ boring colors and logo that I did myself. I feel disconnected from my current branding and don’t feel like it reflects who I am.”

Sound familiar? Alyssa had fallen into the trap so many food bloggers experience—pouring all her energy into content creation while letting her brand become an afterthought. She knew her recipes were solid, but her visual identity wasn’t showing the real person behind the blog.

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Custom brand design for food blog: My Sequined Life

Project details: Brand Strategy & Logo Design

Through our Branding Intensive, we helped Alyssa discover her authentic brand voice and create a cohesive visual system that truly reflected her personality and passion for food. We dove deep into understanding her ideal reader, developed a strategic brand foundation, and designed a logo and brand elements that felt authentically her.

The transformation was incredible! Alyssa now has a brand that not only looks professional and memorable but actually represents who she is as a person and food creator. Instead of relying solely on transactional search traffic, she now has the visual tools to build lasting relationships with her readers.

Most importantly? She feels excited and confident about her brand again—something that’s impossible to put a price on when you’re building a business you love.