Sharon from Grits and Pinecones came to us with a unique challenge—she had built a successful Southern cooking blog over 10 years, but her branding felt outdated and disconnected from who she had become as a creator.
Her vision was clear: she wanted to refresh her existing logo without completely starting over, expand her color palette, and create a more modern look that still felt authentically Southern. The goal? A transformation so seamless that her loyal readers would simply notice that “something looks different” rather than feeling like they were visiting a completely new blog.
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Custom brand design for food blog: Grits & Pinecones
Project details: Brand Strategy & Logo Design
Through our Branding Intensive process, we worked with Sharon to dive deep into her audience and clarify her brand messaging. We refreshed her beloved logo with subtle updates that honored her blog’s history while bringing it into the modern era. The expanded color palette gave her the flexibility she needed to create cohesive content across all her platforms.
The comprehensive branding package we delivered included everything Sharon needed to implement her new brand consistently—from web graphics to email templates to social media assets. Now she has the warm, inviting, and distinctly Southern brand identity that perfectly captures the heart of Grits and Pinecones while positioning her for continued growth.
Sharon’s project perfectly showcases how the right brand refresh can honor your blog’s legacy while setting you up for future success!
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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
