Cheryl from Bakes By Brown Sugar came to us with clarity on her brand message but a visual identity that just wasn’t matching up. She’d done the deep work of defining her brand statement, and now she needed colors and a logo that would actually reflect that heart behind her business.

She knew exactly what she wanted: something distinctive, easily recognizable, and memorable. But translating that brand work into a cohesive visual identity? That’s where she needed support.

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Custom brand design for food blog: Bakes By Brown Sugar

Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design

Through our Branding Intensive, we were able to take Cheryl’s brand statement and bring it to life visually. We dove deep into understanding her audience, developed a strategic brand identity that felt authentically HER, and created a logo system and color palette that people could recognize at a glance.

The best part? Cheryl was happy with her website and didn’t need a full redesign—she just needed her branding to finally align with the business she’d built. Our Branding Intensive gave her exactly that: a cohesive brand identity that captures the right audience and turns those one-time visitors into her biggest fans.

Now when people see Bakes By Brown Sugar, they don’t just see another food blog—they see a distinctive brand they can instantly recognize and remember!