Cheryl from Bakes By Brown Sugar came to us with clarity on her brand message but a visual identity that just wasn’t matching up. She’d done the deep work of defining her brand statement, and now she needed colors and a logo that would actually reflect that heart behind her business.
She knew exactly what she wanted: something distinctive, easily recognizable, and memorable. But translating that brand work into a cohesive visual identity? That’s where she needed support.
This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.
Custom brand design for food blog: Bakes By Brown Sugar
Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design
Through our Branding Intensive, we were able to take Cheryl’s brand statement and bring it to life visually. We dove deep into understanding her audience, developed a strategic brand identity that felt authentically HER, and created a logo system and color palette that people could recognize at a glance.
The best part? Cheryl was happy with her website and didn’t need a full redesign—she just needed her branding to finally align with the business she’d built. Our Branding Intensive gave her exactly that: a cohesive brand identity that captures the right audience and turns those one-time visitors into her biggest fans.
Now when people see Bakes By Brown Sugar, they don’t just see another food blog—they see a distinctive brand they can instantly recognize and remember!
ready to take your food blog to the next level?
We work with food bloggers looking to stand out of the crowd through custom brand and website design.
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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
