Crafted Clients of Q4 2025

Our Crafted websites have been a hit since we started offering these back in the spring of 2023! We have absolutely loved the feedback on our client launches for our custom brand and website designs and wanted to showcase our Crafted clients in a similar way.

Each quarter we will share a round up of our client launches to share with you. We hope this can share a behind the scenes look at our Crafted projects to help you see how Crafted can benefit your blog, too.

Cynthia from Cynthia Cooks came to us with a clear goal: she was ready to monetize her blog, but her website needed some serious cleanup first.

She knew she had great content and a growing audience, but her site just wasn’t set up to support the monetization she was working toward. She needed something professional, clean, and optimized—without the custom website price tag or timeline.

That’s where Crafted was the perfect fit.

Through her project with us, Cynthia was able to transform her website from a cluttered, hard-to-navigate space into a clean, professional site that’s fully optimized for monetization. We built her a semi-custom website with blocks and custom block patterns unique to her brand, giving her that polished look she needed to feel confident sharing her site with ad networks and potential brand partners.

We optimized her core pages—homepage, categories, recipe index, and about page—for both SEO and engagement, making sure every page was working to keep visitors browsing and coming back. Her single post template was designed with EEAT in mind, positioning her as the authority she is. And we set up custom newsletter signup forms throughout her site to help her grow her email list while she grows her revenue.

Now Cynthia has a website she’s proud to share—one that’s ready to support her monetization goals and grow with her business. She walked away with the professional foundation she needed to take her blog to the next level, without the wait or investment of a full custom build.

Katie from Best Desserts reached out to us after we’d chatted at a couple of conferences, but she honestly wasn’t sure what she needed. She’d inherited her second food blog, Lauren’s Latest, three years ago, and while her husband had done his best installing the Cookery theme, it just wasn’t where she wanted it to be. She knew something needed to change—but a design tweak? A whole new design? She wasn’t sure.

That’s exactly where Crafted came in.

After our discovery call, it became clear that Katie didn’t need a full custom website, but she definitely needed more than just a tweak. She needed a fresh start with a professional foundation she could finally feel proud to work on.

Through her Crafted project, Katie was able to say goodbye to the cobbled-together site her husband had tried his best to build and step into a website that actually reflects the quality of her dessert content. We gave her a semi-custom design with blocks and custom patterns unique to her brand, optimized her core pages for SEO and engagement, and set her up with the modern tech and tools she needed to grow.

The best part? She finally felt ready to start working on this blog she’d been sitting on for three years. No more wondering what she needed or feeling stuck with a site that “just wasn’t quite right.” Now she has the professional foundation to build on—and the confidence to actually start building. needed. We’re so proud to support Sourdough Brandon’s journey!

Megan from Ninnescah Made knew her blog had potential, but her website just wasn’t keeping up. She needed something that felt more updated, tech-friendly, and professionally built—a site that matched the quality of her content.

That’s where our Crafted package came in.

Through her project with us, Megan was able to say goodbye to her outdated theme and hello to a website that actually works FOR her. We built her a semi-custom site using the latest WordPress best practices—optimized for SEO, site speed, and user engagement—all without the custom website price tag.

Now she has a unique look that showcases her brand (not a carbon copy of everyone else), custom blocks designed specifically for her content, and core pages optimized to keep visitors engaged and browsing. Her single post template is built with EEAT in mind, positioning her as an authority in her space. And she has the tech foundation she needs to grow—without needing to hire a developer every time she wants to make an update.

The best part? Megan can make changes herself with the flexible block system we built for her. She’s not stuck with a rigid pre-made theme anymore, but she also didn’t have to wait months or invest in a full custom build.

Now she has a website she’s proud to share—one that feels as professional as the content she creates.

Justin from Holmes Cooking came to us with a growing YouTube channel and a clear vision: he needed a brand new website that could serve as the central hub for all his YouTube fans to find recipes and merchandise links.

He had the audience. He had the content. But he didn’t have a home base that tied it all together.

That’s where Crafted was the perfect solution.

Through his project with us, Justin was able to build a professional website from the ground up—one that’s specifically designed to convert his YouTube viewers into engaged website visitors. We created a semi-custom site with custom blocks and patterns unique to his brand, giving him a distinctive look that stands out in the crowded food space.

We optimized his core pages for both SEO and engagement, making sure his YouTube fans could easily find the recipes they were looking for while also discovering more of his content. His homepage was strategically designed to showcase his personality and direct visitors exactly where they needed to go—whether that’s to a recipe, his merch shop, or back to his YouTube channel.

The best part? Justin got the professional, tech-forward website he needed without the custom website timeline or price tag. Now he has a central hub that supports his YouTube growth, converts casual viewers into loyal fans, and positions him as more than just a YouTuber—he’s a full-fledged content creator with a professional brand.portant questions—and even more glad we could deliver exactly what she needed!