Our Crafted websites have been a hit since we started offering these back in the spring of 2023! We have absolutely loved the feedback on our client launches for our custom brand and website designs and wanted to showcase our Crafted clients in a similar way.
What is Crafted? Our new semi-custom website package is for bloggers who are looking to break away from pre-made themes to create something unique, without sacrificing SEO or site speed.
Each quarter we will share a round up of our client launches to share with you. We hope this can share a behind the scenes look at our Crafted projects to help you see how Crafted can benefit your blog, too.
Crafted Web Design: Salted Mint & Savvy Bites
Project details: Crafted Website, Add Ons: Brand Refresh, Ebook & Email Templates


Deborah from Savvy Bites and Salted Mint came to us feeling completely overwhelmed by her endless to-do list. As someone running not one but TWO food blogs, she was drowning in all the things that needed attention – and updating her websites was sitting right at the top of that overwhelming list, taunting her every single day.
She knew her sites needed serious help but felt paralyzed by the thought of tackling such a massive project while juggling everything else on her plate. The websites that had served her well in the past were now holding her back, and she could feel the frustration mounting every time she looked at them.
That’s when she discovered our Crafted Website Package – the perfect solution for a busy blogger who needed big results without the big custom website timeline and investment.
Through our streamlined Crafted process, Deborah was able to transform both of her blogs with modern, engaging designs that actually work for her business. We built her sites using cutting-edge blocks and custom patterns that are uniquely hers, optimized every core page for SEO and engagement, and created custom newsletter signup forms that convert visitors into subscribers.
The best part? Instead of spending months on a website project while her other tasks piled up, Deborah got both sites refreshed efficiently and effectively. She went from feeling overwhelmed and stuck to having two beautiful, high-performing websites that she’s actually excited to share.
Now Deborah can cross “update websites” off that never-ending to-do list and focus on what she loves most – creating amazing content for her readers. Her new Crafted websites are working hard for her business while she focuses on growing her blogs with confidence!
Crafted Web Design: Hopewell Heights
Project details: Crafted Website, Add Ons: Ebook & Email Templates

Stephanie from Hopewell Heights reached out to us at a pivotal moment in her blogging journey. Despite being on Mediavine for a year and pulling in 150K sessions monthly, she still felt stuck in “hobby blogger” mode. The creative parts of branding and presentation had always been a struggle for her, and even though she was making decent money, her website wasn’t reflecting the professional level her business had reached.
Here’s the thing – Stephanie had already done the smart work of building an incredible team around her weaknesses. She’d hired out writing, Pinterest management, food photography, and YouTube sponsorships so she could focus on what she loved most: recipe development. But her website was the missing piece that was holding her back from truly feeling like the professional blogger she’d become.
That’s where our Crafted Website Package came in as the perfect solution. Stephanie didn’t need to learn the ins and outs of web design or spend months on a custom website project – she needed a streamlined way to get a professional, engaging website that matched the caliber of her business.
Through our Crafted process, we transformed Hopewell Heights with custom blocks and patterns that showcase her unique brand, optimized pages that engage her 150K monthly visitors, and strategic newsletter signup forms that convert browsers into loyal subscribers.
The result? Stephanie finally has a website that makes her feel like the successful, professional blogger she truly is. She can now confidently share her site knowing it reflects the quality and expertise she brings to recipe development, while her well-oiled team continues to handle everything else. Her “hobby blogger” days are officially behind her!
Crafted Web Design: The Mindful Mocktail
Project details: Crafted Website and Branding Instensive

Natalie from The Mindful Mocktail reached out to us feeling frustrated with her brand identity and website. She looked at her blog and couldn’t shake the feeling that everything felt “tired and dated” – from her colors to her overall design, it all seemed juvenile and amateur compared to the sophisticated mocktail content she was creating.
Her biggest pain points were crystal clear: she desperately wanted a more sophisticated look, needed darker colors in her palette to create that premium feel, wanted her blog posts to flow more naturally and was practically begging us (her words: “please please PLEASE!”) to help her design a better recipe card that would actually showcase her beautiful creations properly.
Through our comprehensive branding process, we dove deep into understanding her audience and crafted a sophisticated brand strategy that truly reflected the quality of her content. We designed a refined logo and developed that coveted darker color palette she’d been dreaming of. But the real game-changer? We created stunning brand elements that flowed seamlessly throughout her blog posts and designed that recipe card she’d been hoping for.
Then through our Crafted process, we completely transformed Natalie’s website using our custom blocks and Kadence child theme approach. We created a sophisticated design that finally matched the elevated content she was producing, with seamless brand color integration throughout her blog posts and a homepage that actually converts visitors into subscribers.
The transformation was incredible. Natalie went from feeling embarrassed about her brand to having a visual identity and website that she’s genuinely proud to share. Her new branding and Crafted website perfectly capture the mindful, sophisticated approach she brings to mocktail creation, and she now has the modern, tech-savvy foundation she needs to grow her blog with confidence!
Crafted Web Design: Matthew James Duffy
Project details: Crafted Website, Add Ons: Brand Refresh, Ebook & Email Templates

Matthew from Matthew James Duffy came to us at a crossroads in his blogging journey. Despite having an incredible social media following of over 500K across YouTube, Instagram, and TikTok, plus 13K newsletter subscribers, he was struggling to monetize his blog effectively. Between writing a book for four years, juggling a full-time job, raising two kids, and managing 16-18K monthly sessions, he felt like his website wasn’t living up to its potential.
His biggest frustration? His Feast Lyra theme was holding him back from creating the unique, visually impactful site he envisioned, and the slow loading speeds were driving him crazy. Matthew knew he had all the pieces for success – the audience, the content, the social following – but his website wasn’t converting that massive reach into blog growth.
That’s exactly why our Crafted Website Package was perfect for Matthew’s situation. He didn’t have time for a lengthy custom website project while balancing everything on his plate, but he desperately needed something that would help him stand out and actually support his monetization goals.
Through our Crafted process, we transformed Matthew’s site with lightning-fast loading speeds, custom blocks that showcase his unique brand, and strategically optimized pages designed for engagement and conversion. Most importantly, we created a website that finally matches the professional quality of his impressive social media presence.
Now Matthew has a site he’s proud to share with his 500K+ followers, and he’s perfectly positioned to reach those monetization milestones he’s been working toward. His website finally reflects the successful content creator he truly is!
Crafted Web Design: Butter Your Biscuit
Project details: Crafted Website & Branding Intensive

endie from Butter Your Biscuit came to us with ambitious goals that went far beyond a simple website refresh. She had a clear vision: transform her blog into an interactive meal planning destination while giving her brand a complete makeover. These weren’t small tweaks – she was looking at a total transformation that would position her blog as a go-to resource for meal planning enthusiasts.
The challenge? Wendie needed a website that could handle complex functionality like interactive meal planning tools while maintaining the speed, SEO optimization, and user experience that successful food blogs require. A basic theme update wouldn’t cut it, but a full custom build felt overwhelming for the scope of changes she wanted to implement.
That’s where our Crafted package became the perfect solution for Wendie’s ambitious vision. Through our streamlined process, we built her a completely custom website using cutting-edge blocks and patterns designed specifically for her new brand direction. We created an engaging, interactive experience that makes meal planning feel effortless for her visitors, while ensuring every page is optimized for both search engines and user engagement.
The result? Wendie now has a stunning website that perfectly captures her refreshed brand identity and delivers the interactive meal planning experience she envisioned. Her new site doesn’t just look professional – it functions like a comprehensive meal planning resource that keeps visitors engaged and coming back for more.
Through our Crafted process, Wendie was able to achieve both of her major goals: launching an interactive meal planning site that stands out in the crowded food blogging space, and establishing a cohesive rebrand that positions Butter Your Biscuit as a trusted authority in meal planning and family-friendly recipes.
Crafted Web Design: Modern Minimalism
Project details: Crafted Website, Add Ons: Brand Refresh

Elle reached out to us with a challenge many successful bloggers face—she was already driving impressive traffic (100k+ views per month from Google), but knew her website wasn’t working as hard as it could be to keep those visitors engaged.
“I get a good amount of traffic from Google, but I want to update my site in certain areas to improve user experience, navigation, EEAT, and better optimize it to encourage visitors to click around more,” she shared with us.
Sound familiar? Elle had mastered the art of getting people to her site, but once they arrived, her outdated design wasn’t encouraging them to stay and explore. She needed a solution that would preserve her strong SEO foundation while dramatically improving the user experience.
Crafted was the perfect fit for Elle’s goals. Instead of starting from scratch with a custom theme (which could have disrupted her established traffic), we were able to give her all the benefits of a unique, branded design built specifically for engagement and modern SEO best practices.
Through our Crafted process, Elle got custom blocks and block patterns that reflected her minimalist aesthetic, core pages optimized for both search engines and user engagement, and strategic newsletter signup forms designed to convert her Google traffic into loyal subscribers.
The transformation was remarkable! Elle now has a website that not only looks uniquely hers but actually works to turn those 100k monthly visitors into engaged readers who stick around, click through multiple pages, and join her email list.
Most importantly, she achieved this upgrade without the time investment or cost of a completely custom theme, making it the perfect solution for her established blog’s needs.
Crafted Web Design: Grill Nation
Project details: Crafted Website

James reached out to us with a frustration that many growing food bloggers experience—his website had become difficult to navigate as his content library grew. He was looking for better website functionality and more organized categories to help his readers easily find exactly what they were looking for.
When you’re passionate about grilling and have years of recipes spanning everything from appetizers to main courses to sides, organization becomes crucial for user experience. James knew his readers were coming to his site with specific needs—maybe they wanted quick weeknight grilling ideas or were planning an elaborate BBQ spread—but his current setup wasn’t making it easy for them to find what they needed.
Through our Crafted process, James received custom blocks and block patterns designed specifically for showcasing grilling recipes, organized category pages that guide readers through his content logically, and improved site functionality that makes browsing his extensive recipe collection a joy rather than a chore. Instead of being stuck with the limitations of a pre-made theme, we were able to create custom category pages and navigation that actually made sense for how his readers wanted to browse grilling content.
The transformation gave James exactly what he was looking for—a website that works as hard as he does to serve his grilling community. Now his readers can easily navigate from basic grilling techniques to advanced recipes, and James has the organized, functional website foundation he needs to keep growing Grill Nation.
Crafted Web Design: The Happy and Wholesome Mommy
Project details: Crafted Website, Add Ons: Brand Refresh, Ebook & Email Templates

Michelle came to us with the honest vulnerability that so many food bloggers can relate to. “I created my website from scratch, not knowing anything and using YouTube videos,” she shared. “I obviously can tell it needs to be upgraded so it is in comparison to other food bloggers.”
Does this sound familiar? Michelle had done what so many of us do—she’d figured it out as she went, learning through YouTube tutorials and determination. But now, as her blog was growing, she could see the gaps between what she had created and what her readers deserved.
Her goals were clear: fix the aesthetics, make it more user-friendly, improve site speed, and create something that could truly compete with other established food blogs. She wanted a website she could be proud to share and that would serve her growing audience well.
Through our Crafted process, Michelle received custom blocks designed for her brand aesthetic, optimized pages that load quickly and encourage engagement, and a user-friendly navigation system that makes it easy for busy moms to find exactly what they’re looking for. Instead of starting over completely or investing in an expensive custom theme, we were able to transform her DIY foundation into a professional, polished website that showcases her wholesome family recipes beautifully.
The transformation gave Michelle confidence in her website for the first time. She now has a professional foundation that matches the quality of her content and serves her community of health-conscious families exactly as they deserve.

Is Crafted right for you?
Our spots for 2025 are open! We would love to work with you to create something outstanding for your blog to take it to the next level of success. Simply click the button below to receive a proposal from us with all the details.
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