When Wendy Polisi first reached out to us about our Branding Intensive service, she was looking to create something more than just a beautiful logo – she wanted to build a cohesive brand identity that truly reflected her unique voice and her desire to create delicious, family-friendly recipes that bring excitement and creativity to the kitchen.
This is a series of posts to show off our amazing clients and the projects we have been able to work on with them! You can check out all of the client launches here.
Custom brand design for food blog: Wendy Polisi
Project details: Brand Strategy & Logo Design
Like many food bloggers, Wendy had built up an impressive collection of recipes and content over the years, but she felt her brand wasn’t quite telling her complete story. She needed a strategic approach to connect with her audience and showcase the genuine value she brings to her readers.
Through our Branding Intensive process, we worked closely with Wendy to uncover the heart of her brand. We started with a deep dive into her audience, helping her understand exactly who she was creating content for and how to speak directly to their needs. This foundation allowed us to develop core messaging that resonates with her readers and tells her unique story in an authentic way.
The visual elements we created weren’t just aesthetically pleasing – they were strategically designed to help her readers instantly recognize they’re in the right place when they land on her site. From her refined logo to coordinating graphics, every element works together to create a cohesive brand experience that feels true to who Wendy is as a creator.
One of the most rewarding aspects of this project was seeing how the new brand identity helped Wendy feel more confident in her content creation. With clear messaging and visuals that align with her vision, she’s better equipped to connect with her audience and grow her community of engaged readers.
The result? A brand that not only looks polished and professional, but also authentically represents Wendy’s expertise and passion for providing her readers a trusted resource for families looking to enjoy delicious, home-cooked dishes. Her refreshed brand identity now serves as a strong foundation for continued growth and deeper connections with her audience.
ready to take your food blog to the next level?
We work with food bloggers looking to stand out of the crowd through custom brand and website design.
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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
