Eat the Gains by Kelly Nardo is a recipe and nutrition blog sharing easy and healthy macro-balanced recipes and helping others live more balanced lives. Kelly focuses on using whole nutrient-dense foods, without specifically removing any food groups, as she believes life is about balance and moderation. You’ll find everything from quick 30-minute meals, homemade protein bars, and meal prep friendly breakfasts. Eat the Gains is for women passionate about their health and wellness and fueling their bodies with flavorful and nutritious foods without heavy restrictions, not only for their workouts and active lifestyles but for everyday life.
We are launching a new series of posts to start showing off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.
Custom brand design for food blog: Eat the Gains
Project details: Brand Strategy, Logo & Website Design | Media Kit | Pinterest Templates | Email Marketing Campaign & Freebie
Some of Kelly’s goals for her redesign were:
- Updating website to reflect how her business has evolved over the years
- Organizing her website more as a resource
- Keep people on her website longer
During our project, we focused heavily on optimizing her homepage. Before, she was using an outdated premade theme that only showcased her most recent content chronologically.
Now on her homepage, it’s easy for readers to see the top recipes and categories and dive into the areas of content they are most interested in.
We also designed a dynamic recipe index to help organize her content further, give readers options to dig into top categories and find the exact recipe they are looking for.
Some of Kelly’s top recipes like Easy Healthy Beef and Broccoli, Jalapeño Popper Chicken Casserole and Buffalo Chicken Soup are now super easy to find on the site.
What the client had to say:
What would you tell someone considering working with Grace + Vine Studios?
Working with Madison and her team was amazing and beyond exceeded my expectations. I didn’t really have a super clear vision of what I wanted, I just knew I needed a refresh. They absolutely CRUSHED it and I couldn’t be happier. The onboarding process was very thorough and they really take everything into account to make your ideas come to life, while also giving guidance for what they recommend. They were there every step of the way with my concerns, feedback, and what I wanted to update. I absolutely love what they did and am so excited to have my brand reflects my business and become a resource rather than just a recipe site.
What was your favorite part of your experience working with Grace + Vine Studios?
Really just bringing my vision and brand to life! My site didn’t reflect where I was going with my business. Now it feels like me, what I am sharing, and a full look into my brand and what I do and am passionate about. While it will still focus on recipes, it feels much more than that, and honestly propelling my brand even further.
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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
