Kristi reached out to us ready for a brand that finally caught up with the blog she’d spent years building. As the voice behind True North Kitchen, she had cultivated a loyal following with her reliable, well-loved Scandinavian recipes — but her brand wasn’t quite telling that story anymore.
She came to us with a clear vision: something calm, modern, and rooted in a Nordic aesthetic. A brand that felt as refined and intentional as the food she creates. She wanted her visuals, her messaging, and her overall presence to reflect not just where True North Kitchen started — but where it has grown into over the years.
This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.
Custom brand design for food blog: True North Kitchen
Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design
Through our 3-Day Branding Intensive, we started with a deep dive into her audience to get clear on exactly who she’s speaking to and what keeps them coming back. From there, we developed a brand strategy that aligned the heart of her business with her ideal reader — one that honored the strong foundation she’d already built while giving it the refined, cohesive direction it deserved. Then came the logo and visual identity design, crafted to feel completely, unmistakably True North Kitchen.
And because a new brand deserves a proper debut, we wrapped things up with launch support and graphics so Kristi could step into her refresh with confidence.
Now she gets to show up online with a brand that feels as warm, intentional, and beautifully considered as the recipes she shares every week.
ready to take your food blog to the next level?
We work with food bloggers looking to stand out of the crowd through custom brand and website design.
Pin for later
Come browse my Pinterest for more inspiration >>
topics
Browse through some of the topics we discuss on the blog, then click over to see all the posts within that topic!
hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
