Sharon from Grits and Pinecones came to us with a unique challenge—she had built a successful Southern cooking blog over 10 years, but her branding felt outdated and disconnected from who she had become as a creator.

Her vision was clear: she wanted to refresh her existing logo without completely starting over, expand her color palette, and create a more modern look that still felt authentically Southern. The goal? A transformation so seamless that her loyal readers would simply notice that “something looks different” rather than feeling like they were visiting a completely new blog.

This is a series of posts to show off our amazing clients and the projects we have been able to work on with them. You can check out all of the client launches here.

Custom brand design for food blog: Grits & Pinecones

Project details: Brand Strategy & Logo Design

Through our Branding Intensive process, we worked with Sharon to dive deep into her audience and clarify her brand messaging. We refreshed her beloved logo with subtle updates that honored her blog’s history while bringing it into the modern era. The expanded color palette gave her the flexibility she needed to create cohesive content across all her platforms.

The comprehensive branding package we delivered included everything Sharon needed to implement her new brand consistently—from web graphics to email templates to social media assets. Now she has the warm, inviting, and distinctly Southern brand identity that perfectly captures the heart of Grits and Pinecones while positioning her for continued growth.

Sharon’s project perfectly showcases how the right brand refresh can honor your blog’s legacy while setting you up for future success!