Becky from The Seasonal Homestead came to us with a vision for her blog that we were excited to bring to life. As an established blogger with a substantial audience, she recognized the need to elevate her online presence and create a more intuitive user experience for her readers.

We have a whole series of posts showing off our amazing clients and the projects we have been able to work on with them! You can check out all of the client launches here.
Custom brand design for food blog: The Seasonal Homestead

Project details: Brand Strategy & Logo Design | Website Design | Digital Product Strategy & Design
Through our custom website design process, we tackled Becky’s main pain points head-on. We crafted a sleek, easy-to-navigate design that allows visitors to find specific information quickly while seamlessly guiding them to related content. This strategic approach not only improves user experience but also encourages deeper exploration of Becky’s extensive recipe collection!
One of the standout aspects of this project was developing a cohesive brand identity for The Seasonal Homestead. We created a distinctive logo and consistent visual elements, as well as custom Pinterest templates, that now make Becky’s content instantly recognizable across her website and social media platforms. This brand clarity has helped solidify her unique voice in the crowded food blogging space.

By implementing our comprehensive strategy, including SEO optimization and a site speed audit, we’ve set Becky up for continued growth and success. The Seasonal Homestead now boasts a website that not only looks beautiful but also functions flawlessly, providing a solid foundation for Becky to continue sharing her passion for seasonal, homestead-inspired recipes with her eager audience!

ready to take your food blog to the next level?
We work with food bloggers looking to stand out of the crowd through custom brand and website design.
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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
