Janie from EATernally Yours reached out to us with a vision to revitalize her food blog. She had outgrown her current brand and was ready for a fresh start that would better reflect her personality and appeal to a more mature audience who are looking for healthy, flavorful meals with a cultural flair. Through our Branding Intensive service, we were able to transform her online presence and provide her with a brand that feels more like her and captures her specific audience!

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Custom brand design for food blog: EATernally Yours

Project details: Brand Strategy & Logo Design | Digital Product Strategy & Design
We dove deep into refining Janie’s niche, crafting a brand story that resonated with her ideal readers. Our team developed core messaging that captured the essence of her culinary expertise, ensuring it would strike a chord with her target demographic. The visual makeover was nothing short of spectacular – we created a logo and graphics, along with custom Pinterest templates, that instantly signaled to Janie’s desired audience that they’d found their new favorite food resource.
The result? EATernally Yours emerged with a sophisticated, inviting online presence that perfectly aligns with Janie’s personality and culinary passion. Her new brand now speaks directly to her mature audience, positioning her blog as the go-to destination for discerning food enthusiasts. Janie was thrilled to see her vision come to life, ready to embark on this new chapter of her blogging journey with renewed excitement and a brand that truly represents her!


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hey friend, i’m madison
Food blogger turned web designer
I’ve been where you are. Growing fast, feeling overwhelmed by the tech side of things, and realizing that somewhere between hitting 100k sessions and launching that new revenue stream, the foundations of your business got left behind.
I started out as a food blogger, so I get it. The constant juggling. The feeling that your site doesn’t match who you’ve become. The frustration of working way too hard while your brand and tech hold you back.
That’s why I created Grace + Vine Studios—to help monetized food bloggers like you finally catch up. Whether it’s your branding, your website, or just figuring out what the heck comes next, I’m here to help you build a business that reflects where you are now and actually improves your life instead of consuming it.
