What is branding? Why is it important for your business? The specific definition of branding is the process of creating a unique name and image, establishing a significant and differentiated presence. Notice that the definition of branding is not a logo or simply the visual representation of a brand. It is so much more than the visual brand mark (logo)… Read More
A business mission statement is the backbone to your business and its success! I shared why your business needs a mission statement, but now you may be wondering where to start. It can be an overwhelming task trying to condense your business goals and philosophy into one simplified statement. If the idea overwhelms you, let me help. What is a… Read More
A business mission statement is the backbone to your business and its success. It can help explain what you do and who you do it for – which is an essential part of sharing your services with others. If you’ve ever had a difficult time articulating who you are and what your business has to offer, a mission statement is your solution.